![[TOOLS] The 14 Most Important Metrics To Track WITH GOOGLE ANALYTICS](https://www.schoolhouse.agency/wp-content/uploads/elementor/thumbs/TOOLS-The-14-Most-Important-Metrics-to-Track-WITH-GOOGLE-ANALYTICS-pdvawj68w4gmpkkwmaer1jkudv1hnmz6t6k95bpq80.png "TOOLS-The-14-Most-Important-Metrics-to-Track-WITH-GOOGLE-ANALYTICS")
Want to track more than the overview metrics on Google Analytics? Databox asked 25 experts to share conversion metrics they are actively tracking. Find out what they are in this article.
SchoolHouse Summary: Google Analytics allows users to track basic metrics. But how do you take control of the numbers and take your reports one step further? Custom conversions.
From event triggers to phone call clicks, marketing professionals are given free reign to track different conversion metrics. Here are the top 14 conversion metrics to give you and your team a clearer picture of a visitor’s activity on your website.
Click here to read the full article.
![[TOOLS] HOW TO CUSTOMIZE Google Analytics for School Marketers](https://www.schoolhouse.agency/wp-content/uploads/2021/08/TOOLS-HOW-TO-CUSTOMIZE-Google-Analytics-for-School-Marketers.png)
