The Psychology Behind Why People Dislike Ads

While global advertising spent over $330 billion in 2019, people dislike ads for their targeting, tracking and intrusion. If advertising itself isn’t the main issue, then what is?

SchoolHouse Summary: In order to understand why people dislike ads in general, Wistia digs into the nitty-gritty experience of them. Ads that are invasive, disengaging, interruptive, or even bland simply do not land well.

As school marketers, considering what draws people away from ads can provide ideas for how to engage and delight your audience well. What engages people in a loyal and trustworthy way are ads that appeal to storytelling and create a strong, positive emotional connection. People are more likely to connect with your school when they are treated as real human beings. 

Click here to read the full article by Wistia.