[TOOLS] Wistia: Empower your school’s Video Marketing

Wistia’s latest updates as of October 2019 are part of a holistic deep dive into Brand Affinity Marketing. For school marketers, strong, memorable and engaging branding with video is the kind of branding every school benefits from.  

SchoolHouse Summary: Wistia is one of the key components of SchoolHouse Connect, our tech stack for schools. Three additional features that have been added to their newest update can grow your school’s reach immensely. These include: Wistia Channels, Channel Subscribers, and Custom Audiences. You’ll no longer be limited to video hosting sites such as YouTube to upload your content, and you can watch all your videos free of ads (or worse, marketing videos from your school competitors!). Create a smarter, streamlined video strategy for your school that captivates current students and prospective families alike.

With everyone’s attention constantly being pulled in all directions on YouTube, your audience from parents to students to donors will have their undivided attention on your content. Having full control over your own subscriber and viewer data, as well as on-brand email notifications, your school’s marketing and communications can meet the specific needs of your specific audiences. As school marketers, you’ll be empowered to develop stronger content strategy plans with strategic information about your target audiences.

Click here to learn more about each new feature on Wistia.