The Science Behind Storytelling: Why Narrative Cuts Through the Noise

Does your MarCom department set aggressive goals for your content? Do these lead conversions and big numbers mean anything? Our friends over at Wistia are saying that this kind of content and strategy is more of a traditional marketing approach. 

SchoolHouse Summary: What kind of content really resonates with people? Storytelling. This short article from Wistia looks into why storytelling is powerful for marketers and how business can use it to be heard. As school marketers, stories are everywhere, everyday. From faculty to teachers to parents and students, people have experiences to share. The truth is, the audience facing your online videos, website, and social media are all human. Stories connect with humans emotionally and last longer. As you look to improve the results of your school marketing efforts, can you see what produces real, long-term results? If you’re struggling to see what they are, this article might be helpful for you. When you understand how storytelling works and why people are biologically attracted to it, you will be motivated to put storytelling at the heart of your marketing efforts. 

Click here to read the full article, about why narrative cuts through the noise.

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