The Key to Social Media Success: Marketing Like a Media Company

Brands are increasingly spending money on digital advertising in the form of short-form mobile video. But why? Because digital advertising is easily scalable and easily delivered to consumers. 

SchoolHouse Summary: Wistia makes the case for digital advertising with the least amount of irritation and annoyance for potential customers in this short article on the key to successful social media. The trend of this generation is binge-watching. It’s a process where we watch video content in succession. But what does that look like for you?

For schools, creating a successful digital marketing strategy means optimizing your video content for different platforms. Short, fun, or even informative clips are the kind of distraction people engage with on social media. Allowing your audience to watch your content continuously using our SchoolHouse Connect tech partner Wistia, you’ll own your school brand and drive audiences to your platform. In other words, as school marketers, directing your audience to your content is the goal. Rather than trying to simply raise awareness that your school exists, you can deliver a content experience that is valuable and aligns with your audience’s interests on multiple channels.

Photo by Will Francis on Unsplash 

Click here to read the original article on Wistia.