Facebook offers several options for types of ads. Which format is best for driving awareness, website traffic or conversions? Databox asked dozens of marketers to share their opinion.
SchoolHouse Summary: Facebook has six primary ad formats: Image, video, slideshow, carousel, instant experience and collection. But before settling on a format, it is crucial to decide on your ad objective first. The ad objective determines the format that is most effective to achieve your desired goals.
While it depends on your ad campaign and audience, the most popular format tends to be video ads. They are best for driving traffic as they can deliver information and pique interest all in 15 seconds or so. To learn more about these ad formats, click the link to the article below.
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