SchoolHouse Academy
Let's Learn Together
We love the process of learning and strive to be life long learners ourselves. Marketing and communications for schools is such a niche subject that it is often difficult to find resources to help us learn such specific topics. We have created SchoolHouse Academy as a tool that fills that gap.
Here you will find articles, guides, tools, and resources from some of the top minds in this field. Use the search bars below to narrow down the topics you want to explore.
We want this to be as helpful as possible so we are looking for feedback and suggestions from you – our readers. Please suggest improvements or new content by clicking on the “Your Thoughts” button below.
Happy learning!
Singapore American School | Singapore | Quest
Why recruiting marketers is different to recruiting teachers
Part of my personal expertise is to comment on and broadly describe the trends associated with the employment market in Australia. Having been in people strategy, talent management and executive search for more than 25 years, I cannot think of a more turbulent employment market than that faced by both employers and employees as a result of the COVID-19 pandemic.
10 Benefits of Marketing Automation for School Marketing
This article shares 10 benefits of marketing automation for school marketing to nurture prospective families using a personalized strategy.
The clearest path to enrolment success
It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. The very best schools focus their efforts in areas where they have a clear advantage and pass on everything else.
[PODCAST] SBfm19 – Project Management for Schools with Risa Engel
Project management for independent schools is about much more than time management – it unites teams and creates a vision for success.
Wrangling social media marketing
The world has been upended by the rise of social media and with it so has communication and marketing at your school. This is good, but it also means change. Schools don’t like change very much. Change is hard.
Creating performance-driven marketing teams
The central question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams — and their members — when they themselves do not have any domain expertise in marketing.
3 Things to know about online reviews for schools in 2022
Online reviews are crucial to pay attention to, and are often the first impression a prospective parent has of your school.
10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed
This article shares marketing lessons learned after interviewing 100 leaders in enrollment marketing.
[PODCAST] Top marketing trends in 2022
Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy.
A school marketer’s guide to marketing automation
Want to streamline your marketing activities? Check out this post to learn everything you need to know about marketing automation for schools.
This Month's Featured Author
