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We love the process of learning and strive to be life long learners ourselves.  Marketing and communications for schools is such a niche subject that it is often difficult to find resources to help us learn such specific topics.  We have created SchoolHouse Academy as a tool that fills that gap.

Here you will find articles,  guides, tools, and resources from some of the top minds in this field.  Use the search bars below to narrow down the topics you want to explore.

We want this to be as helpful as possible so we are looking for feedback and suggestions from you – our readers.  Please suggest improvements or new content by clicking on the “Your Thoughts” button below.  

 

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Why recruiting marketers is different to recruiting teachers

Why recruiting marketers is different to recruiting teachers

Part of my personal expertise is to comment on and broadly describe the trends associated with the employment market in Australia. Having been in people strategy, talent management and executive search for more than 25 years, I cannot think of a more turbulent employment market than that faced by both employers and employees as a result of the COVID-19 pandemic.

Imageseven MarCom Team
10 Benefits of Marketing Automation for School Marketing

10 Benefits of Marketing Automation for School Marketing

This article shares 10 benefits of marketing automation for school marketing to nurture prospective families using a personalized strategy.

SchneiderB Media Marketing Automation
The clearest path to enrolment success

The clearest path to enrolment success

It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. The very best schools focus their efforts in areas where they have a clear advantage and pass on everything else.

Imageseven Enrollment Marketing

[PODCAST] SBfm19 – Project Management for Schools with Risa Engel

Project management for independent schools is about much more than time management – it unites teams and creates a vision for success.

SchneiderB Media Leadership
he world has been upended by the rise of social media and with it so has communication and marketing at your school. This is good, but it also means change. Schools don’t like change very much. Change is hard.

Wrangling social media marketing

The world has been upended by the rise of social media and with it so has communication and marketing at your school. This is good, but it also means change. Schools don’t like change very much. Change is hard.

Imageseven Social Media Marketing
10 Security Best Practices to Keep Your School Website Safe

10 Security Best Practices to Keep Your School Website Safe

SchneiderB Media Website
Creating performance-driven marketing teams

Creating performance-driven marketing teams

The central question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams — and their members — when they themselves do not have any domain expertise in marketing.

Imageseven Leadership MarCom Team
3 Things to know about online reviews for schools in 2022

3 Things to know about online reviews for schools in 2022

Online reviews are crucial to pay attention to, and are often the first impression a prospective parent has of your school.

Digistorm Fundraising
How School Marketers Can Work with Local Media to Get Coverage for Your School

How School Marketers Can Work with Local Media to Get Coverage for Your School

SchneiderB Media Advertising
10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed

10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed

This article shares marketing lessons learned after interviewing 100 leaders in enrollment marketing.

Enrollify MarCom Team Marketing Strategy
Top marketing trends in 2022

[PODCAST] Top marketing trends in 2022

Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy.

Imageseven Marketing Strategy
A school marketer's guide to marketing automation

A school marketer’s guide to marketing automation

Want to streamline your marketing activities? Check out this post to learn everything you need to know about marketing automation for schools.

Digistorm Marketing Automation

This Month's Featured Author

SchneiderB Media

Brendan Schneider is a school marketing consultant based in the US. His goal with SchneiderB Media is to share his experiences at Sewickley Academy, where he is the Director of Advancement, and teach others how to implement inbound marketing, utilize social media effectively, and improve your school’s brand online. He has just launched the MarCom Society which is the first association dedicated solely for marketing and communications professionals at schools. See their website for details. Website: https://www.schneiderb.com/
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