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We love the process of learning and strive to be life long learners ourselves.  Marketing and communications for schools is such a niche subject that it is often difficult to find resources to help us learn such specific topics.  We have created SchoolHouse Academy as a tool that fills that gap.

Here you will find articles,  guides, tools, and resources from some of the top minds in this field.  Use the search bars below to narrow down the topics you want to explore.

We want this to be as helpful as possible so we are looking for feedback and suggestions from you – our readers.  Please suggest improvements or new content by clicking on the “Your Thoughts” button below.  

 

Happy learning!

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he world has been upended by the rise of social media and with it so has communication and marketing at your school. This is good, but it also means change. Schools don’t like change very much. Change is hard.

Wrangling social media marketing

The world has been upended by the rise of social media and with it so has communication and marketing at your school. This is good, but it also means change. Schools don’t like change very much. Change is hard.

Imageseven Social Media Marketing
10 Security Best Practices to Keep Your School Website Safe

10 Security Best Practices to Keep Your School Website Safe

SchneiderB Media Website
Creating performance-driven marketing teams

Creating performance-driven marketing teams

The central question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams — and their members — when they themselves do not have any domain expertise in marketing.

Imageseven Leadership MarCom Team
How School Marketers Can Work with Local Media to Get Coverage for Your School

How School Marketers Can Work with Local Media to Get Coverage for Your School

SchneiderB Media Advertising
10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed

10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed

This article shares marketing lessons learned after interviewing 100 leaders in enrollment marketing.

Enrollify MarCom Team Marketing Strategy
Top marketing trends in 2022

[PODCAST] Top marketing trends in 2022

Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy.

Imageseven Marketing Strategy
A school marketer's guide to marketing automation

A school marketer’s guide to marketing automation

Want to streamline your marketing activities? Check out this post to learn everything you need to know about marketing automation for schools.

Digistorm Marketing Automation
How Your School Can Dominate First Page Rankings on Google

How Your School Can Dominate First Page Rankings on Google

This article explains how your school can be on first page rankings on Google and which factors influence your search engine ranking.

SchneiderB Media SEO
Driving Student Enrollments Using Site Search

Driving Student Enrollments Using Site Search

This blog with three-part series shares how you can increase student enrollments for your school using site search.

Enrollify Enrollment Marketing
Enrollment and Marketing Webinars for School Leaders

Enrollment and Marketing Webinars for School Leaders

This article shares multiple resources and webinars for school leaders to help them in enrollment and marketing.

Enrollment Catalyst Enrollment Marketing Marketing Strategy
Private School Marketing and Retention in Uncertain Times

Private School Marketing and Retention in Uncertain Times

Many private schools experienced another surge in enrollment this year. This blog discusses school marketing issues for many private schools.

Enrollment Catalyst Enrollment Marketing
The best metrics to measure your school marketing strategy

The best metrics to measure your school marketing strategy

One of the best parts about digital marketing is how measurable your actions are! We’ve set out five school marketing metrics that you should be assessing.

Digistorm Marketing Strategy

This Month's Featured Author

SchneiderB Media

Brendan Schneider is a school marketing consultant based in the US. His goal with SchneiderB Media is to share his experiences at Sewickley Academy, where he is the Director of Advancement, and teach others how to implement inbound marketing, utilize social media effectively, and improve your school’s brand online. He has just launched the MarCom Society which is the first association dedicated solely for marketing and communications professionals at schools. See their website for details. Website: https://www.schneiderb.com/
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