2022 Update: 5 Tips for Enrollment Marketing SEO


Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015.
The first things families look for in your school


By figuring out parent’s top priorities when searching for a school, you can evaluate your own school’s strengths and weaknesses.
Five Key Roles for Private School Admissions


This article shares advice and perspective on five key roles for private school admissions.
Admissions journeys that connect and convert


This article shares how to build quality admissions journeys around your target audience that connect and convert.
Using a new website as a strategic admissions tool


This article shares how Natalie Smith, Director of Advancement and Marketing at Marvelwood School, used a website as a strategic admission tool.
4 Trends that’ll shake up international student recruitment this year


Due in large part to the world situation, the international student recruitment landscape is changing rapidly.
The clearest path to enrolment success


It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. The very best schools focus their efforts in areas where they have a clear advantage and pass on everything else.
Driving Student Enrollments Using Site Search


This blog with three-part series shares how you can increase student enrollments for your school using site search.
Enrollment and Marketing Webinars for School Leaders


This article shares multiple resources and webinars for school leaders to help them in enrollment and marketing.
Private School Marketing and Retention in Uncertain Times


Many private schools experienced another surge in enrollment this year. This blog discusses school marketing issues for many private schools.
The Future of Parent Communication


This blog highlights many new ideas for parent communication– and suggests four factors schools should use to evaluate and take the best of them forward when the pandemic is over.
Enrollment Marketing Copy: The Key to Motivating Prospective Students


Powerful copy makes for the best enrollment marketing strategy for any school and we find out how to craft it for your brand.