2022 Update: 5 Tips for Enrollment Marketing SEO
Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015.
The first things families look for in your school
By figuring out parent’s top priorities when searching for a school, you can evaluate your own school’s strengths and weaknesses.
Five Key Roles for Private School Admissions
This article shares advice and perspective on five key roles for private school admissions.
Admissions journeys that connect and convert
This article shares how to build quality admissions journeys around your target audience that connect and convert.
Using a new website as a strategic admissions tool
Marvelwood School is a college preparatory private boarding school located in Kent, Connecticut. At Marvelwood, “family” takes many forms. It’s both a philosophy and a feeling – one that visitors repeatedly say is evident across campus. Intentionally sized to facilitate close connections, Marvelwood takes pride in the purposeful planning of academic, extracurricular, residential, and social […]
4 Trends that’ll shake up international student recruitment this year
Due in large part to the world situation, the international student recruitment landscape is changing rapidly.
The clearest path to enrolment success
It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. The very best schools focus their efforts in areas where they have a clear advantage and pass on everything else.
Driving Student Enrollments Using Site Search
This blog with three-part series shares how you can increase student enrollments for your school using site search.
Enrollment and Marketing Webinars for School Leaders
This article shares multiple resources and webinars for school leaders to help them in enrollment and marketing.
Private School Marketing and Retention in Uncertain Times
Many private schools experienced another surge in enrollment this year. This blog discusses school marketing issues for many private schools.
The Future of Parent Communication
This blog highlights many new ideas for parent communication– and suggests four factors schools should use to evaluate and take the best of them forward when the pandemic is over.
Enrollment Marketing Copy: The Key to Motivating Prospective Students
Powerful copy makes for the best enrollment marketing strategy for any school and we find out how to craft it for your brand.
