Powerful copy makes for the best enrollment marketing strategy for any school and we find out how to craft it for your brand.Enrollment marketing copy – whether on your website or in your brochure – should motivate your prospective student to the next step in the enrollment cycle. Attractive copy is the key to every marketing message and it helps generate potential new students who are keen to enrol.
Here are 5 key factors that will motivate prospective students and create successful marketing campaigns for your school.
1. Have a next step ready for them.
2. Learn the rules of enrollment marketing copy.
3. Consider their emotional journey.
4. Tell stories.
5. Write about the benefits.
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