The SchoolHouse Agency is led by Alexander Manton and Helen Barry and specialises in helping the top international schools in the world tell their unique stories by empowering them with strategic and effective marketing and communication tools and content.
Alex is an American photographer and cinematographer from New York City, based in Asia for the past three decades. With 130 years of family history in education in Asia and having attended an international school himself, he understands the specific needs that international schools face (in fact, the term “Third Culture Kid” was originally coined at his school).
Helen is originally from Australia but has spent many years living in Asia, working with clients in several industries. As our Executive Producer, she does a great job making sure that clients’ needs are met and that productions run smoothly. Our clients love the way that she makes their lives easier every step of the way.
We are based in Singapore, but have worked in nearly every country in Asia for both educational and corporate clients, with a particular emphasis on Hong Kong, India, Thailand, and China.
Singapore American School | Singapore | Quest
International School Bangkok | Bangkok | Arts
ISB | Bangkok | Arts
Our vision is to employ a combination of video and technology to connect real people with real people, to thereby foster conversations and relationships. Relationships between prospective families and your admissions department. Conversations between your schools’ Human Resources department and prospective teachers. Relationships between donors and your school.
We strive to make our videos more than just pretty pictures. We create them to be strategic marketing and communications tools – interactive, memorable, effective.
We don’t like information sheets, we like two-way conversations. We don’t like forms, we like interactive online experiences. We don’t like “About Us” videos, we like “About You” videos.
We believe in transparent, long term relationships with our clients based on trust and mutual respect. We don’t see ourselves as “service providers” but as an integral part of your marketing and communications team.
We don’t believe that the client is always right. If that were true, you wouldn’t need us in the first place. We challenge the norm, turn things on it’s head, think outside the box, and tear up the rule book. We like to try new things and see if they work. And if they don’t, we keep trying.
We believe that many of the best marketing and communications solutions for international schools are already being employed by the corporate world.
We believe that the most important element of success is teamwork with our clients. While we’ve been rightfully accused of having the “gift of gab”, we start by listening. and then we plan. And then we execute the plan. And then we evaluate and do it better the next time.
We’d love to become a team with you and challenge the norm and help your school get to where it wants to be.
Patana | Bangkok | Science
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