7 Bad marketing habits to watch out for
Keep an eye out for these marketing habits, so you can correct them if they show up.
How Inbound Marketing Works for Schools
This article shares how inbound marketing works for schools and how you can use it to market your school.
Rebranding the Future: Online School Marketing
I believe 2020 was a wake-up call for a lot of institutions when it comes to online school marketing.
7 Extremely Effective Millennial Marketing Strategies for Schools
This articles shares a deeper understanding of how to market to millennials is an opportunity for schools to target this population more effectively than ever.
Education Marketing Terminology
This article shares foundational terms that every marketer should understand and use, especially in education marketing.
Introduction to Brand Storytelling
Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers.
10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed
This article shares marketing lessons learned after interviewing 100 leaders in enrollment marketing.
[PODCAST] Top marketing trends in 2022
Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy.
Enrollment and Marketing Webinars for School Leaders
This article shares multiple resources and webinars for school leaders to help them in enrollment and marketing.
The best metrics to measure your school marketing strategy
One of the best parts about digital marketing is how measurable your actions are! We’ve set out five school marketing metrics that you should be assessing.
Introducing a digital marketing strategy at your school
How to convince your school’s decision-makers why digital marketing is so important.
The Future of Marketing Strategy
This blog explores what has worked better remotely and what do we need to take back into face-to-face work in Marketing Strategy.