SEO is a powerful tool that can be used effectively for your school only with a well thought through strategy. This comprehensive article from HubSpot outlines every step of building a SEO strategy using their downloadable monthly template.
SchoolHouse Summary: First, HubSpot explains what the definitions of Search Engine Optimizers (SEO) and SEO Strategy are. Here’s what they say:
“SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.”
Start by developing an SEO content strategy that integrates long-tail keywords under your topics. Then, develop a monthly plan that can help you effectively execute your SEO strategy by regularly updating posts in strategic ways. HubSpot provides two free templates for an SEO content strategy and a monthly plan. Click here to read the full article on the HubSpot website.
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