How to Create an SEO Strategy for 2020

HubSpot
SEO

SEO is a powerful tool that can be used effectively with a strategy. HubSpot outlines every step of building a SEO strategy using their downloadable monthly plan.

SEO is a powerful tool that can be used effectively for your school only with a well thought through strategy. This comprehensive article from HubSpot outlines every step of building a SEO strategy using their downloadable monthly template.

SchoolHouse Summary: First, HubSpot explains what the definitions of Search Engine Optimizers (SEO) and SEO Strategy are. Here’s what they say:

“SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.”

Start by developing an SEO content strategy that integrates long-tail keywords under your topics. Then, develop a monthly plan that can help you effectively execute your SEO strategy by regularly updating posts in strategic ways. HubSpot provides two free templates for an SEO content strategy and a monthly plan. Click here to read the full article on the HubSpot website.

<img alt="HubSpot" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/09/hubspot-logo-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/09/hubspot-logo-300x300.png" alt="HubSpot">

HubSpot

There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. That's why we've created a platform uniting software, education, and community to help businesses grow better every day. Website: https://www.hubspot.com

Articles

<img alt="HubSpot" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/09/hubspot-logo-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/09/hubspot-logo-300x300.png" alt="HubSpot">

HubSpot

There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. That's why we've created a platform uniting software, education, and community to help businesses grow better every day. Website: https://www.hubspot.com

Articles

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[TOOLS] Best 45 Google Chrome SEO Extensions for School Marketers

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[PODCAST] SEO Basics For Private Schools v.1

<img width="800" height="440" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SEO-Basics-For-Private-Schools-v.1-1024x563.png" class="attachment-large size-large" alt="[PODCAST] SEO Basics For Private Schools v.1" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SEO-Basics-For-Private-Schools-v.1-1024x563.png 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SEO-Basics-For-Private-Schools-v.1-300x165.png 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SEO-Basics-For-Private-Schools-v.1-768x422.png 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SEO-Basics-For-Private-Schools-v.1-500x275.png 500w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SEO-Basics-For-Private-Schools-v.1.png 1120w" sizes="(max-width: 800px) 100vw, 800px" />

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