"Video Killed The Radio Star"

Alexander Manton

The SchoolHouse Agency

Listen to the recorded session!

Hello! Welcome to my presentation. Using the recording below, you can listen and follow as you go along on this website! Just hit play on the video below or the video that will pop up and when you scroll down the page, it will follow you (yeah, how cool is that?). You can follow along and hit pause when you want to watch the example videos on here. When you want to continue the lesson, just play the video above again.

Welcome & Logistics:

Lots of information, will move very fast
Presentation in two parts – now and later
Listen now, ask questions now, start learning now
Can watch some of the videos later, can review later
Connect, ask questions both now and later

Who Am I?

American in Asia for about 35 years
Family 130 years in education in Asia
35 years as a photographer
14 years in video
12 years working with schools, 500+ videos for schools
Now running The SchoolHouse Agency

Our Digital World:

We are more connected than ever but…
Digital connections can be sterile, static, generic
Digital world can isolate us from the real world, often sitting right next to us

The Power of Video:

Video helps to humanize digital communications with added authenticity, emotion, and expression
Video brings us together, helps us understand each other, connects people

Video Starts Conversations Fosters Relationships Connects People Builds Trust

Using Video As A Marketing & Communications TOOL for Schools:

Learn from someone with experience, don’t start from scratch (too complicated)
Think of video as a strategic tool, not just pretty pictures, needs to communicate a message to a specific audience with an intended result
Decide the goal/desired outcome, the message, the context/setting, the voices
Video working with other components as part of a bigger plan and workflow (ex. admissions journey)
The USE and distribution of the video is as important as the video itself
We believe in using video at every stage of marketing and communications for schools
Our company mission statement says it all:

"The SchoolHouse Agency works with some of the top international schools in the world to create results-driven marketing & enrollment strategies by combining the power of video communications with cutting-edge technology to connect real people with real people."

TRUST US WITH YOUR KIDS IN BOARDING

Using Video at every stage of EXTERNAL MARKETING (ADMISSIONS) :

Decide the goal/desired outcome, the message, the context/setting, the voices
Strategic Goal: Fill the dorms!
Use video to build trust
Audience: Prospective Parents
Voice: Dorm Parents, kids?
Message: “Your kids are in safe hands with us. They will feel at home. We care, we know what we are doing. Trust us.”

HARROW BANGKOK

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SHOW YOUR UNIQUENESS - 13 LANGUAGES TAUGHT

Using Video at every stage of EXTERNAL MARKETING (ADMISSIONS) :

Strategic Goal: Show your internationalism – 13 languages taught (“show don’t tell”)
Use video to watch/hear different languages (opposite, hear English see other language)
Audience: Prospective Parents and Students
Voice: Students
Message: “We live our internationalism daily.”

INTERNATIONAL SCHOOL BANGKOK (ISB)

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OUR WELCOMING COMMUNITY

AMERICAN EMBASSY SCHOOL (INDIA)

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STUDENTS RECRUITING STUDENTS (AND TEACHERS)

WOODSTOCK SCHOOL (INDIA)

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cONNECTING PEOPLE WITH PEOPLE
(TEACHER RECRUITMENT)

RUAMRUDEE INTERNATIONAL SCHOOL (BANGKOK)

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VIDEOS FOR SOCIAL MEDIA

Using Video at every stage of INTERNAL COMMUNICATIONS (COMMUNITY ENGAGEMENT):

Strategic Goals: Retaining existing students by strengthening the existing community, building pride for who we are, reminding everyone of our values, what makes us unique, etc.
Audience: 80% existing families, 20% prospective families (party)
Voices: Everyone
Message: “This is who we are and we are proud of it. If you are in already, be proud. If not, come and join us”.
Short, 15-30 seconds, punchy, focused, only 1 clear message.
Format video for viewing on phone.

ENGLISH SCHOOLS FOUNDATION (HONG KONG) – FACEBOOK

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ENGLISH SCHOOLS FOUNDATION (HONG KONG) – INSTAGRAM

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ONE WORLD INTERNATIONAL SCHOOL (SINGAPORE)

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STUDENT LEARNING AT ST. ANDREWS:

Using Teasers in Social Media

TEASER 1

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TEASER 2

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TEASER 3

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USING VIDEO IN UNEXPECTED PLACES

The best interface is your face

Interact face-to-face with your audience & build stronger relationships.

WHY USE A CHATBOT? WHEN YOU CAN JUST BE YOU

Chatbots are cool and all, but nothing compares to the experience of you. We can help you add a more personal touch to your admissions page.

SCHOOL VIDEO IN EMAIL AS THUMBNAIL

PERSONAL VIDEO IN EMAIL AS SIGNATURE

VIDEO ON YOUR WEBSITE: VIDEO GALLERIES

BUILDING BLOCKS OF VIDEO CONTENT

Using Video at YOUR School:

Set Goals and Strategy
Focus on storytelling
Craft brand messages
Create personalized journey
Connect marketing automation software (ex. HubSpot)
Use all three levels of video building blocks

Video Helps Build More Connected More Engaged Stronger Better Schools

Q & A

CONTINUE THE LEARNING AT:
WWW.SCHOOLHOUSE.AGENCY/ACADEMY

CONNECT WITH US:
alex@schoolhouse.agency
www.schoolhouse.agency

THANK YOU!