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[PODCAST] Storybrand And Video Marketing

  • Engage Video Marketing
  • Video Marketing
[Podcast] Storybrand And Video Marketing
Get an expert's opinion on best practices for video marketing and the story driving it. Strengthen your video marketing strategy with tips by Dr. JJ.

In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context.

SchoolHouse Summary: Video marketing can be a complex process, but J.J believes that Storybrand frameworks can make it easy for you! This podcast can help school marketers in understanding what Storybrand is and how the framework can make your video marketing process easier. 

My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. 

J.J. is a PhD in Communication and prior to joining StoryBrand spent the previous 20 years teaching and practicing communication in the entertainment industry and higher education.

In this episode we cover:

  • A short intro to J.J. and what he does.
  • Why he chose to focus on storytelling.
  • What is Storybrand and the framework behind it.
  • What’s the missing link between creating a compelling story using video that business owners experience.
  • How the Storybrand framework plays out in a brand video context
  • Can the Storybrand framework apply to one video equally as to a suite of videos across a marketing strategy?

Join the conversation now over at my FREE Online Video Strategy Community Facebook Group.

Links mentioned in the show:

Storybrand
Business Made Simple

Listen to the podcast below:


Click here to listen to the podcast on the Engage Video Marketing website.

Engage Video Marketing

Engage Video Marketing

Engage Video Marketing was founded by Ben Amos in 2015. Ben has over 15 years experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Website: http://engagevideomarketing.com/
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Engage Video Marketing

Engage Video Marketing

Engage Video Marketing was founded by Ben Amos in 2015. Ben has over 15 years experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Website: http://engagevideomarketing.com/
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