SSIS Services & Media Demos
We Created This Web Page For SSIS To Demo Our Offerings
Rather than simply talk about our services and media, we thought we would help you to experience them first hand. Below you will find an explanation and examples of some of the things we talked about on our call.
Student Focused Videos
On the call, you mentioned you wanted to focus on your students as much as possible. Here are some of the videos where we’ve done that in the past. Note: this works well with Secondary School and sometimes Middle School, but almost never younger than that.
Videos for China Schools
We have worked with BCIS, Harrow Beijing, and AXIS in China. Here are some example videos of that work.
We’d like to also show you some of the 450 marketing videos that we have done for more than 50 school clients around Asia over the past 8 years.
Social Media Videos
Once we have created marketing videos for your school, we can repurpose that footage to create short videos for social media. Note the interesting sizes that we sometimes to for specific social media channels. Works great for viewing on phones!
Videos as marketing tools
We didn’t talk about this on the call, but it is important to your video planning. We learned early on in our school marketing career that videos need to be more than just pretty pictures. We work with tech platforms that turn videos into marketing machines. Our videos are interactive tools to help you connect with your prospective families. Using a variety of different tech platforms, we can place forms right inside videos so that you can “gate” videos by forcing viewers to sign up to watch the video or you can place the form at the end. We can create buttons that live inside videos that lead the viewer to any web page you want. We create end pages that have a call to action. We can lead viewers to watch select videos next. We can incorporate HubSpot (which now has an inexpensive Starter level) to build hugely on the marketing functions of leads captured on your website.
A video tour that guides the viewer through your campus
I know you said you were happy with your virtual tour, but I just wanted to show you examples of what we were talking about re adding videos to it.
Central to our style of virtual tours is a series of short videos that guide the viewer through your campus. These are crucial to present the people and personalities that make your school special. Spaces and campuses are important for prospective families to view, but not as important as people are. These short videos help you to highlight the important people that families and students will be interacting with on a daily basis. These videos give the tour personality and a human touch. Below you will find compilations of tours we have done (we have done more than 30 so far in Singapore and Hong Kong) but when these are used in your tour, they will be broken up into short segments and placed in the spaces that they were filmed in.
These videos can be shown as part of your virtual tour or in a different place on your website highlighting the people that make up your school.
On the call, you mentioned your new prospectus so I thought we should share some of our design work for schools. We have a lot of experience in this area and we have a fantastic designer on staff. We usually work on design projects as part of a longer term retainer, but we could look into project work as well if needed. We are fully capable of designing in Chinese.
Please click on the category below to view work in that category.
OTHER MARKETING SERVICES
We talked shortly on the call about the other marketing services that we offer. From admissions strategy to admissions software; from design of all sorts to Finalsite support; from specialised consultants to …. Well, we do a lot now. Click below to explore more:
MONTLY MARKETING RETAINERS
We used to work with clients only on a project by project basis. During covid, we have started working with clients in a new way as well – monthly retainers. This is just an alternative way to work, but some clients have found it very helpful.
What is entailed is setting aside a certain number of hours per month and we work within that structure to help the school with nearly anything that they need at that time. What this does is allows huge flexibility in the scope of work and also adds an important element of stability to the work. Together, we set long term goals to help the school get to where it wants to be over time. For example, we can help “lift” a school’s social media presence with design, planning, and strategy, and then hand it back to them after a semester. We can help run a whole new project that would take too much time for your in-house staff to do (such as a web redesign, promoting a new program, etc).
Our focus now is working on this video project, but if there is interest in retainers in the future, we can discuss options and ideas.