Stamford American: Videos Examples

We Created This Web Page For Stamford American International School To Demo Our Videos

This page introduces you to the video work we have done for over 50 schools in Asia as well as gives a framework for a potential project around videos for the Early Learning Village and Divisional videos for SAIS. 

Project Summary: 

Videos for Early Learning Village

With the current climate, expat families are a rather unstable market for international schools.  Stamford has an opportunity that few other schools have right now.  Because local Singaporean families can enrol in the Early Learning Village, this represents a huge opportunity to share the benefits of an international school education with a stable group of families that are being under serviced by most international schools. 


We propose a series of videos that highlight the benefits of an international school education to the local Singaporean community.  The video series will focus on what makes education at the Early Learning Village unique from other educational options, focusing on how a SAIS education is a great educational base that will serve local students throughout their educational journey, all the way to university.  We will interview teachers and parents to get an authentic view that is not scripted, not corporate but emphasizes a person to person storytelling approach.  We will find the right balance between directed messaging and authentic stories. 

The videos will be created in a way that they can be edited into either a series of short videos or one longer video, or both.  We will create different versions for different platforms.  For example, a series of 15-30sec “teaser” videos that can be used on social media that will direct the viewer to a longer video on the SAIS website.  We can even create an interactive video experience that walks the viewer through different aspects of the Early Learning Village story. 


The goal of these video galleries below is to show different styles, types, and lengths of videos that we have done so that together we can create a unique video offering for SAIS that communicates well to the intended audience.



Early Years Videos

Of the more than 450 videos we’ve done for international schools so far, a lot of them have been about Early Learning Years.  We’ve done these for SAS, Tanglin, several Cognita schools in Thailand and Vietnam, many schools in Hong Kong, etc.  You can view a sampling of them below.  With all of these video galleries, note to click on the next page at the bottom to see more.  Please click on “next page” to load more. 

Getting to know a school through video: ISB

International School Bangkok (ISB) is one of our favorite schools in the world.  It has a great community, great academics, and a world class sports program.  Instead of doing a traditional overview video, we decided to create a series of videos that cover all aspects of the school.  We strongly recommend this approach of video chapters that focus on one aspect of the school. 

SAS Marketing Videos

We got our start by producing videos for Singapore American School.  We produced over 40 videos for them on every topic imaginable over a number of years.  This gallery gives an overview of the general marketing videos we have done for them. 

Overview of Marketing Videos

This gallery is an overview of some of the best marketing videos we have done for international schools over the years.  Subjects range from Teacher Recruitment to specific academic programs and everything in between.  There are a lot of videos here from all over Asia, so make sure to click the next pages in the gallery and they will start to appear. 

Upbeat and Catchy: SAS Divisional Videos

Instead of a traditional interview and following a single child through a “day in the life” scenario, we decided to not have any interviews and pick a song that seems to sum up that age group well.  We went one step further and used songs that had lyrics that seemed appropriate to the age group of the video.  The idea worked.  These four videos were some of the most popular videos we did for SAS because the kids and parents could relate to them very well, the songs are very catchy, and the message was friendly and light.

School Superintendents Videos

As we all know, it is very important to get to know the Head of School.  In the past, we did this in a more formal way as the first video shows (believe it or not, he never reads off a script.  He is the best public speaker we’ve ever heard anywhere).  The second video is a less formal way of presenting a Head of School.  The last four videos were made for social media but work as another format for getting to know a Head of School.  However, instead of focus on this like what they like to eat (I don’t care, either) I think it would be interesting to know more about their philosophy of teaching, how their life experience has shaped their life goals, what their view of the importance of community is, etc.  (yes, you’ll find we are guilty of talking about not so deep things in a few of the videos below, as well).