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[PODCAST] Independent School Branding Illuminated

  • Design & Branding
[PODCAST] Independent School Branding Illuminated
We all need to learn from success stories in order to be successful with our own branding efforts. Jennie Winton's successes will set your school marketing strategy up for long-term victories.

Branding is at the heart of a school’s marketing strategy. A clear, focused brand resonates with the audience and parents you want to reach. 

SchoolHouse Summary: Jennie Winton shares her thoughts on independent school branding in an InspirED Sparkcast with Liza Fisher Norman. Jennie is the founder of Mission Minded, a branding firm dedicated to non-profits including higher ed and independent schools. They talk about successful branding projects, The Enrollment Marketing Association, and what effective campaign marketing and branding looks like.

“Our work and joy is helping a school find that thing that makes it unique, but that is getting buried and not shown to families as powerfully as it could. We help to excavate that, clarify it, and find simple language to express it, so the school can send stronger signals to parents and students that are right for the school.”

Click below to listen to this podcast on the InspirED website: 

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InspirED

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/
Articles
InspirED

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/
Articles

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