How to Host a Virtual Event for Campus Recruitment: Tips and Best Practices
This article outlines best practices to host a virtual event for campus recruitment in the new post-covid times.
Five Surveys Every School Leader Should Conduct
Five key surveys every school leader should include in their annual plan thus making it easier for them and saving their time.
Why you should align your school’s marketing and admissions teams
Four ways to align your school’s marketing and admissions teams for enrolment success!
10 Best Practices for Your School’s Online Inquiries
This article shares the top ten practices for an effective online inquiry process for prospective parent experiences.
Introduction to Brand Storytelling
Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers.
Finding Donors in a Shrinking Higher Education Market
How do you boost enrollment and find donors in a shrinking higher education market?
Why recruiting marketers is different to recruiting teachers
Part of my personal expertise is to comment on and broadly describe the trends associated with the employment market in Australia. Having been in people strategy, talent management and executive search for more than 25 years, I cannot think of a more turbulent employment market than that faced by both employers and employees as a result of the COVID-19 pandemic.
10 Benefits of Marketing Automation for School Marketing
This article shares 10 benefits of marketing automation for school marketing to nurture prospective families using a personalized strategy.
The clearest path to enrolment success
It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. The very best schools focus their efforts in areas where they have a clear advantage and pass on everything else.
Wrangling social media marketing
The world has been upended by the rise of social media and with it so has communication and marketing at your school. This is good, but it also means change. Schools don’t like change very much. Change is hard.
10 Security Best Practices to Keep Your School Website Safe
This article shares 10 security practices to secure your school website especially when you’re first setting up a new site, migrating or revising your school’s existing site.
3 Things to know about online reviews for schools in 2022
Online reviews are crucial to pay attention to, and are often the first impression a prospective parent has of your school.
