Video marketing and video production are not the same thing.
There are many video production companies around that can produce pretty moving pictures. We used to be one of them. Over the years we have come to realise that videos are only valuable if they are effective in reaching their intended goal. This is the main difference between video production and video marketing – the emphasis on video as a strategic marketing tool.
We now create videos to be used as a part of an overall marketing campaign that starts with strategy, goes on to distribution, works within a framework of marketing automation, integrates with various online platforms, and ends with data analysis.
The video below is a great example of this. We’ve included it here as an example of the many ways that you can use video to reach larger marketing goals. Follow along as we explain just a few of the ways that we can use video as a tool in your marketing strategy.