SchoolHouse Agency
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SchoolHouse Agency

"Video Killed The Radio Star"

Alexander Manton

The SchoolHouse Agency

Listen to the recorded session!

Hello! Welcome to my presentation.  Using the recording below, you can listen and follow as you go along on this website! Just hit play on the video below or the video that will pop up and when you scroll down the page, it will follow you (yeah, how cool is that?). You can follow along and hit pause when you want to watch the example videos on here.  When you want to continue the lesson, just play the video above again. 

Welcome & Logistics:

 

  1. Lots of information, will move very fast
  2. Video doesn’t always stream well on zoom, so we created this website can access at any time later
  3. Presentation in two parts – now and later:
  4. Listen now, ask questions now, start learning now
  5. Can watch videos later, can review later
  6. Connect, email, comment, ask questions both now and later

Who Am I?

  1. American in Asia for about 35 years
  2. Family 130 years in education in Asia 
  3. 35 years as a photographer
  4. 10 years in video
  5. 10 years working with schools, 450+ videos for schools
  6. Now running The SchoolHouse Agency

Our Digital World:

  1. We are more connected than ever but…
  2. Digital connections can be sterile, static, generic

The Power of Video:

  1. Video helps to humanize digital communications with added authenticity, emotion, and expression
  2. Video brings us together, helps us understand each other, connects people

Video Starts Conversations Fosters Relationships Connects People Builds Trust

Using Video As A Marketing & Communications TOOL for Schools:

  1. Learning from someone with experience, don’t start from scratch
  2. Think of video as a strategic tool, not just pretty pictures, needs to communicate a message
  3. Decide the goal/desired outcome, the message, the context/setting, the voices
  4. Video working with other components as part of a bigger plan and workflow
  5. The USE and distribution of the video is as important as the video itself (examples later)
  6. We believe in using video at every stage of marketing and communications for schools
  7. Our company mission statement:
"The SchoolHouse Agency works with some of the top international schools in the world to create results-driven marketing & enrollment strategies by combining the power of video communications with cutting-edge technology to connect real people with real people."

Real Live Actual way cool (!!) Video Examples

TRUST US WITH YOUR KIDS IN BOARDING

Using Video at every stage of EXTERNAL MARKETING (ADMISSIONS) :

  1.  Decide the goal/desired outcome, the message, the context/setting, the voices
  2. Strategic Goal: Fill the dorms!
  3. Use video to build trust
  4. Audience: Prospective Parents
  5. Voice: Dorm Parents, kids?
  6. Message: “Your kids are in safe hands with us.  They will feel at home.  We care, we know what we are doing.  Trust us.”

HARROW BANGKOK

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SHOW OUR UNIQUENESS - 13 LANGUAGES TAUGHT

Using Video at every stage of EXTERNAL MARKETING (ADMISSIONS) :

  1. Strategic Goal: Show our internationalism – 13 languages taught (“show don’t tell”)
  2. Use video to watch/hear different languages (opposite, hear English see other language)
  3. Audience: Prospective Parents and Students
  4. Voice: Students
  5. Message: “We live our internationalism daily.”

INTERNATIONAL SCHOOL BANGKOK (ISB)

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OUR WELCOMING COMMUNITY

Using Video at every stage of EXTERNAL MARKETING (ADMISSIONS) :

  1. Strategic Goal: Show our internationalism – 13 languages taught (“show don’t tell”)
  2. Use video to watch/hear different languages (opposite of how we are used to seeing subtitles)
  3. Audience: Prospective Parents and Students
  4. Voice: Students
  5. Message: “We live our internationalism daily.”

AMERICAN EMBASSY SCHOOL (INDIA)

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00:00

STUDENTS RECRUITING STUDENTS (AND TEACHERS)

WOODSTOCK SCHOOL (INDIA)

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00:00

cONNECTING PEOPLE WITH PEOPLE
(TEACHER RECRUITMENT)

RUAMRUDEE INTERNATIONAL SCHOOL (BANGKOK)

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MARKETING FEATURES INSIDE A VIDEO

VIDEOS FOR SOCIAL MEDIA

Using Video at every stage of INTERNAL COMMUNICATIONS (COMMUNITY ENGAGEMENT):

  1. Strategic Goals: Retaining existing students, strengthening existing community, build pride for who we are, remind everyone of our values, what makes us unique, etc.
  2. Audience: 80% existing families, 20% prospective families (listening in) 
  3. Voices: Everyone
  4. Message: “This is who we are and we are proud of it.  If you are in already, be proud.  If not, come and join us”.
  5. Short, 15-30 seconds, punchy, focused, only 1 clear message.
  6. Format video for viewing on phone. 

ENGLISH SCHOOLS FOUNDATION (HONG KONG) – FACEBOOK

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ENGLISH SCHOOLS FOUNDATION (HONG KONG) – INSTAGRAM

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ONE WORLD INTERNATIONAL SCHOOL (SINGAPORE)

00:00
00:00

STUDENT LEARNING AT ST. ANDREWS:

Using Teasers in Social Media

TEASER 1

00:00
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TEASER 2

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TEASER 3

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ENGAGEMENT CONTINUES DURING COVID-19

TANGLIN TRUST SCHOOL – VIRTUAL CHOIR

00:00
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AMERICAN EMBASSY SCHOOL (INDIA) – NEW PARENT WEBINAR

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GLOBAL INDIAN INTERNATIONAL SCHOOL (SINGAPORE)

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USING VIDEO IN UNEXPECTED PLACES

The best interface is your face

Interact face-to-face with your audience & build stronger relationships.

WHY USE A CHATBOT? WHEN YOU CAN JUST BE YOU

Chatbots are cool and all, but nothing compares to the experience of you. We can help you add a more personal touch to your admissions page.

SCHOOL VIDEO IN EMAIL AS THUMBNAIL

PERSONAL VIDEO IN EMAIL AS SIGNATURE

VIDEO ON YOUR WEBSITE: VIDEO GALLERIES

pERSONALISED JOURNEYS

VIRTUAL CAMPUS TOURS

There are several different formats that a virtual campus tour can take.  The most common one is to just have one long video that walks people through your school.  We don’t like that format for two reasons.  First, it means that you are in the driver’s seat instead of the viewer.  The viewer doesn’t have any control over their journey, so because of that it doesn’t feel personal.  The other reason that we don’t like a single video is that it is hard to capture the viewer’s contact information.

The format here solves both of those issues.  The tour is broken up into six videos, three about different divisions of the school, and three more that are about extra curricular activities.  This allows the viewer to choose which school division is the right level for the age of their child and then also choose which after school activity sounds interesting, or all three.  This interactive form also captures their contact info in a more personal way than a traditional form would. 

Take a test drive and tell us what you think.  Just click on the “Start Tour” button below.  

 

 

 

Introducing the Most Engaging  Interactive Immersive Connected Virtual Campus Tour Ever!

When prospective families can’t come to your campus, take your campus to them.  And give them an interactive experience they will never forget.     

Want More Info on The Ultimate Virtual Tour? 

 

EXPLORE MORE

BUILDING BLOCKS OF VIDEO CONTENT

Using Video at YOUR School:

  1. Set Goals and Strategy
  2. Focus on storytelling
  3. Craft brand messages
  4. Create personalized journey
  5. Connect marketing automation software (ex. HubSpot)
  6. Use all three levels of video building blocks

Video Helps Build More Connected More Engaged Stronger Better Schools

Q & A

CONTINUE THE LEARNING AT:
WWW.SCHOOLHOUSE.AGENCY/ACADEMY

Want More Learning Resources? 

 

CHECK OUT THE ACADEMY

CONNECT WITH US:
alex@schoolhouse.agency
www.schoolhouse.agency

THANK YOU!

SchoolHouse Agency
Me

Contact Us

Contact Us

The SchoolHouse Agency

Teacher’s Estate

Singapore 787734

+65-96228762

alex@schoolhouse.agency

SchoolHouse Agency
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