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[PODCAST] Creating the Perfect Ad for YouTube

  • Engage Video Marketing
  • Advertising, Social Media Marketing
[PODCAST] Creating The Perfect Ad For YouTube
Create effective YouTube ads for your school. Learn what works best to engage prospective students with your international school's video content.

In this episode of the Engage Video Marketing Podcast, we’re diving into best practice when creating YouTube ads for business and the untapped opportunities it provides for business owners in 2020.

SchoolHouse Summary: Youtube ads are still an under-used marketing tool for a platform that is so extensively used for video content by schools. This podcast helps us gain insights into how to create powerful youtube ads for our schools. 

Brett Curry is the CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. Brett is the author of The Ultimate Guide to Google Shopping published by Shopify.  He is also the host of the eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce.  He and his team manage Google, Amazon, and YouTube ad campaigns for growing eCommerce brands.  

In this episode we cover:

  • A short background on Brett Curry and what he does.
  • The opportunity for businesses with YouTube ads in 2020 and who should be using them.
  • The challenge for users when it comes to the interruptive approach when rolling out YouTube ads.
  • What type of ads work best.
  • How production quality matters in the success of YouTube ads.
  • How to craft the creative, or repurpose existing videos with YouTube ads in mind.
  • The ideal duration for YouTube ads.
  • The common mistakes people make with their ads.
  • How the ads platform are changing over the next 2-5 years.

Links mentioned in the show:

  • OmgCommerce.com

Listen to the podcast below:


Click here to listen to the podcast on the Engage Video Marketing website.

Engage Video Marketing

Engage Video Marketing

Engage Video Marketing was founded by Ben Amos in 2015. Ben has over 15 years experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Website: http://engagevideomarketing.com/
Articles
Engage Video Marketing

Engage Video Marketing

Engage Video Marketing was founded by Ben Amos in 2015. Ben has over 15 years experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Website: http://engagevideomarketing.com/
Articles

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