I Failed at Podcasting, and So Can You

Starting your first podcast? Be prepared before you begin. When John Gilroy started his, he noted his most important lessons that can serve as a blueprint of what to and what not to do.

SchoolHouse Summary: So a student wants to create their own podcast for your school. Or your admissions team decided to create their own. But this is the first time your school or team is launching a podcast. Deciding to head to an unprecedented destination without a map can be misleading, which is why John’s lessons have been helpful for us. With each step along the way of creating a podcast, from having multiple sponsors to support your podcast, to having an engaging host, to optimizing your podcast for search, John shares illuminating anecdotes and core lessons.

Every story closes with a lesson that you won’t forget. John covers five major areas where his mistakes contributed to the failure of the podcast. Your voice is a valuable contribution to the education space, where podcasts are few and far in between in Asia. Podcasts can also be part of your inbound marketing campaign. Launch your school’s podcast with success by keeping these lessons in mind.

Click here to read the full article on Hubspot.