Communicate the Uniqueness of your International School

InspirED
Marketing Strategy

Focus on the core aspects of your international school in order to communicate its uniqueness.

Can you communicate well what exactly sets your international school apart from other international schools?

SchoolHouse Summary: In this article, Liza Fisher Norman from InspirED breaks down how to hone in on your school’s distinguishing characteristics, those things that really make it unique. For school marketers, how you describe your school from the get-go can help prospective families make their decision. What are the core values of your international school? What is the vision of your school? What are the aspects that really make it unique?

Essentially, these aspects make up your school’s brand, your school’s personality. The more you’re able to think through your school’s brand, the better you will be able to articulate its uniqueness. Get the full low down in the article below:

Click here to continue reading the full article.

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

Need videos for your school?

Inbound Marketing – Are You “All In” At Your School?

<img width="800" height="544" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Inbound-Marketing-–-Are-You-All-In-At-Your-school.jpg" class="attachment-large size-large" alt="Inbound Marketing – Are You “All In” At Your School?" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Inbound-Marketing-–-Are-You-All-In-At-Your-school.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Inbound-Marketing-–-Are-You-All-In-At-Your-school-300x204.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Inbound-Marketing-–-Are-You-All-In-At-Your-school-768x522.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Inbound-Marketing-–-Are-You-All-In-At-Your-school-500x340.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" />

Article

Inbound Marketing – Are You “All In” At Your school?

Why should school marketers go all in with this marketing strategy? Here are a few ways to go ‘All in’ with inbound marketing at your school.

Enrollment Catalyst Marketing Strategy

<img width="800" height="533" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-Bite-Sized-Brand-Affinity-Marketing-Playbook.jpg" class="attachment-large size-large" alt="The Bite-Sized Brand Affinity Marketing Playbook" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-Bite-Sized-Brand-Affinity-Marketing-Playbook.jpg 800w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-Bite-Sized-Brand-Affinity-Marketing-Playbook-300x200.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-Bite-Sized-Brand-Affinity-Marketing-Playbook-768x512.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-Bite-Sized-Brand-Affinity-Marketing-Playbook-500x333.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" />

Article

The Bite-Sized Brand Affinity Marketing Playbook

Empower your school marketing with brand affinity marketing. It’s more than just brand awareness; it is long-term, it is relationship, it is loyal.

Wistia Marketing Strategy

The best metrics to measure your school marketing strategy

<img width="800" height="720" src="https://www.schoolhouse.agency/wp-content/uploads/2022/03/The-best-metrics-to-measure-your-school-marketing-strategy-1024x921.jpg" class="attachment-large size-large" alt="The best metrics to measure your school marketing strategy" srcset="https://www.schoolhouse.agency/wp-content/uploads/2022/03/The-best-metrics-to-measure-your-school-marketing-strategy-1024x921.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2022/03/The-best-metrics-to-measure-your-school-marketing-strategy-300x270.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2022/03/The-best-metrics-to-measure-your-school-marketing-strategy-768x691.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2022/03/The-best-metrics-to-measure-your-school-marketing-strategy-1536x1382.jpg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2022/03/The-best-metrics-to-measure-your-school-marketing-strategy-500x450.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2022/03/The-best-metrics-to-measure-your-school-marketing-strategy-50x45.jpg 50w, https://www.schoolhouse.agency/wp-content/uploads/2022/03/The-best-metrics-to-measure-your-school-marketing-strategy-100x90.jpg 100w, https://www.schoolhouse.agency/wp-content/uploads/2022/03/The-best-metrics-to-measure-your-school-marketing-strategy.jpg 1656w" sizes="(max-width: 800px) 100vw, 800px" />

Article

The best metrics to measure your school marketing strategy

One of the best parts about digital marketing is how measurable your actions are! We’ve set out five school marketing metrics that you should be assessing.

Digistorm Marketing Strategy

SchoolHouse Academy

SchoolHouse Academy