Consumers have grown to expect personalisation at every stage in their experience. In this post, HubSpot explains how to embrace personalised marketing, its benefits and challenges.
SchoolHouse Summary: 99% of school marketers say personalisation helps develop and advance customer relationships. When content is personalised, consumers are more willing to stay on your website because they are engaged. Keep in mind when you develop your personalisation strategy that you’ll need to decide what the right approach is and when to use them.
Consumers value personalisation because they feel heard. Thus, they experience a more ‘human’ marketing experience. So why shouldn’t you embrace personalised marketing for your international school marketing efforts too? To continue reading the article, click the link below.
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