Category: Data Analytics

How To Reap Results From Your Social Media Competitor Analytics

How can you get results from the social media channels of your competitors? This article teaches you how you can learn from competitors social media

5 Email Marketing Stats Worth Paying Attention To

How email marketing stats can help school marketers in choosing the best email marketing strategies. 5 email marketing stats that can up your marketing game.

School Marketing Metrics You Should Be Using

Marketing metrics should be important to school marketers and here are some that you should be looking at to understand your numbers better.

Using Data to Drive Digital Campaigns for Schools

Data driven digital campaigns can improve school marketing by a notch and this article details how to do this effectively

[TOOLS] Track Your Schools Digital Marketing in Seconds With These Handy Tools

Tools that will help you track your school’s digital marketing in seconds. This article details how to use these important tools for school marketers.

[PODCAST] The Truth About Video Attribution

What’s the best way to attribute results to your school’s video marketing strategy? Phil Nottingham teaches marketers how to measure their school’s success

[TOOLS] 5 Steps to Master Google Analytics

Manage your marketing strategies efficiently with your newly mastered skills gained from Google Analytics. These are five steps to help you be on your way!

24 Data-Backed Reasons to Personalize Your Marketing

Create unique experiences by personalising content marketed for your international school. Learn more about statistics that prove it is effective.

KPIs vs. Metrics: What’s the Difference & How Do You Measure Both?

KPIs or Metrics? Invest in these tools and find out how to measure them accordingly to leverage your school’s site’s performance.

[TOOLS] The 14 Most Important Metrics to Track WITH GOOGLE ANALYTICS

Get the full detailed report of a visitor’s activity on your school website by tracking these 14 most important conversion metrics using Google Analytics.

Metrics That Matter

Learn the effectiveness of marketing metrics and how it affects decisions made for enrolment marketing. Chris Ivey talks about his experience as principal.