Can you communicate well what exactly sets your international school apart from other international schools?
SchoolHouse Summary: In this article, Liza Fisher Norman from InspirED breaks down how to hone in on your school’s distinguishing characteristics, those things that really make it unique. For school marketers, how you describe your school from the get-go can help prospective families make their decision. What are the core values of your international school? What is the vision of your school? What are the aspects that really make it unique?
Essentially, these aspects make up your school’s brand, your school’s personality. The more you’re able to think through your school’s brand, the better you will be able to articulate its uniqueness. Get the full low down in the article below:
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