[COURSE] LinkedIn Advertising for Enrollment Managers

When thinking about advertising on social media, graduate higher education enrollment marketers often immediately jump to Facebook and Instagram. Sure, those are great platforms with a vast number of users but are your prospective students really there – if they are, can you find them while still operating at a reasonable cost-per-click (CPC) and cost-per-lead (CPL)?

It’s unlikely you just shouted “YES!” which is probably what brought you here. So, what makes LinkedIn different than Facebook and Instagram, or any other social platform for that matter?

Over this 5-day eCourse, created specifically for graduate level marketing, we’ll walk through the unique targeting options available exclusively on LinkedIn, the various ad formats you can take advantage of, and how to measure your success on LinkedIn compared to that of other social ad platforms.

Topics Covered:

1. How to take advantage of LinkedIn’s unique ad targeting selects in order to build custom audiences
2. How to test and analyze different ad formats to optimize the return-on-your-investment 
3. How to compare LinkedIn results to other digital efforts 

Course Outcomes:

Each day builds upon itself — so, by Day 5, you should be able to know how to do/confidently speak about the following:

1. Know what questions to ask when building custom LinkedIn audiences that are highly targeted and specific to a particular stage of the applicant journey.
2. Understand the plethora of audience types, ad types, and retargeting options LinkedIn offers  — and know which options to take advantage of based on the goals of your campaign. 
3. How to measure campaign success when it comes to reporting and how to adjust your audiences in light of what the data is saying.

Click here to sign up for the eCourse.