Facebook Ad Formats: Which Are Best?

Databox
Advertising, Social Media Marketing

Most school marketers use Facebook ads in their marketing campaigns. Which formats are best to drive traffic to your school website? Find out more here.

Facebook offers several options for types of ads. Which format is best for driving awareness, website traffic or conversions? Databox asked dozens of marketers to share their opinion.

SchoolHouse Summary: Facebook has six primary ad formats: Image, video, slideshow, carousel, instant experience and collection. But before settling on a format, it is crucial to decide on your ad objective first. The ad objective determines the format that is most effective to achieve your desired goals.

While it depends on your ad campaign and audience, the most popular format tends to be video ads. They are best for driving traffic as they can deliver information and pique interest all in 15 seconds or so. To learn more about these ad formats, click the link to the article below.

Click here to read the full article.

Databox

Databox knew firsthand that the faster a business grew, the more tools and cloud apps it would adopt in an effort to stay on top of things. And the more cloud apps it added, the more data points business users needed to look at — making it harder and harder to figure out what to pay attention to at any given time. So they set out to build something that would help people focus on what mattered, instead of adding more noise. And so Databox was born. Website: https://databox.com/

Articles

Databox

Databox knew firsthand that the faster a business grew, the more tools and cloud apps it would adopt in an effort to stay on top of things. And the more cloud apps it added, the more data points business users needed to look at — making it harder and harder to figure out what to pay attention to at any given time. So they set out to build something that would help people focus on what mattered, instead of adding more noise. And so Databox was born. Website: https://databox.com/

Articles