First Time as a Marketer For an International School? Start here.

InspirED
MarCom Team

Get started with your international school marketing efforts with our recommendations. Learn what questions to ask, who to talk to, and who to listen to.

So you’re a first time independent or international school marketer? Here’s where we’d start. First with a congratulations.

SchoolHouse Summary: Congratulations and welcome to the club of school marketers! First, this is a wonderful opportunity to get to know your community. Lean in and learn about your school. We recommend meeting and talking to your faculty and administrators, first and foremost, to build relationships with your colleagues.

Once you’ve developed a relationship with the people you work with, our friends over at InspirED School Marketers have shared open-ended questions that are helpful to kickstart your learning and grow your institutional knowledge. Finally, we recommend being inspired by following other experts in the field! And SchoolHouse Academy is a great place to do just that.

Click here to read the full article.

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

Need videos for your school?

[PODCAST] SBfm19 – Project Management for Schools with Risa Engel

<img width="800" height="295" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-1024x377.png" class="attachment-large size-large" alt="[PODCAST] SBfm19 – Project Management for Schools with Risa Engel" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-1024x377.png 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-300x110.png 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-768x283.png 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-1536x565.png 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-2048x754.png 2048w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-500x184.png 500w" sizes="(max-width: 800px) 100vw, 800px" />

Tool

[PODCAST] SBfm19 – Project Management for Schools with Risa Engel

Set your organization up for success with these project management skills shared by Director of Communications at the Stuart Country Day School.

SchneiderB Media MarCom Team

Creative Ways to Use Video for Remote Team Building

<img width="800" height="454" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Creative-Ways-to-Use-Video-for-Remote-Team-Building-1024x581.png" class="attachment-large size-large" alt="Creative Ways to Use Video for Remote Team Building" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Creative-Ways-to-Use-Video-for-Remote-Team-Building-1024x581.png 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Creative-Ways-to-Use-Video-for-Remote-Team-Building-300x170.png 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Creative-Ways-to-Use-Video-for-Remote-Team-Building-768x436.png 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Creative-Ways-to-Use-Video-for-Remote-Team-Building-500x284.png 500w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Creative-Ways-to-Use-Video-for-Remote-Team-Building.png 1360w" sizes="(max-width: 800px) 100vw, 800px" />

Creative Ways to Use Video for Remote Team Building

Video and zoom calls have become a norm for remote teams now. How can your team stay engaged with video? Flex those creative muscles with these ideas.

Wistia MarCom Team

Creating performance-driven marketing teams

<img width="800" height="566" src="https://www.schoolhouse.agency/wp-content/uploads/2022/05/SMJ-Magazine-T3-2020_cover_graphic-1024x724-1.jpg" class="attachment-large size-large" alt="Creating performance-driven marketing teams" srcset="https://www.schoolhouse.agency/wp-content/uploads/2022/05/SMJ-Magazine-T3-2020_cover_graphic-1024x724-1.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/SMJ-Magazine-T3-2020_cover_graphic-1024x724-1-300x212.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/SMJ-Magazine-T3-2020_cover_graphic-1024x724-1-768x543.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/SMJ-Magazine-T3-2020_cover_graphic-1024x724-1-500x354.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/SMJ-Magazine-T3-2020_cover_graphic-1024x724-1-50x35.jpg 50w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/SMJ-Magazine-T3-2020_cover_graphic-1024x724-1-100x71.jpg 100w" sizes="(max-width: 800px) 100vw, 800px" />

Creating performance-driven marketing teams

The central question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams — and their members — when they themselves do not have any domain expertise in marketing.

Imageseven Leadership MarCom Team

SchoolHouse Academy

SchoolHouse Academy