Category: MarCom Team

Why recruiting marketers is different to recruiting teachers

Part of my personal expertise is to comment on and broadly describe the trends associated with the employment market in Australia. Having been in people strategy, talent management and executive search for more than 25 years, I cannot think of a more turbulent employment market than that faced by both employers and employees as a result of the COVID-19 pandemic.

Creating performance-driven marketing teams

The central question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams — and their members — when they themselves do not have any domain expertise in marketing.

10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed

This article shares marketing lessons learned after interviewing 100 leaders in enrollment marketing.

Improve School Fundraising Results with Stronger Teamwork

Reach your alumni and improve your school fundraising strategy by allowing your marketing and fundraising teams to work closely together.

First Time as a Marketer For an International School? Start here.

Get started with your international school marketing efforts with our recommendations. Learn what questions to ask, who to talk to, and who to listen to.

[PODCAST] Tips From A School Marketer

Charlie Maughan and Sebastian Wattam talk and give tips from a school marketer point of view.

The Game Changer: How to Fire Up Your Marketing Head

Having a marketing head can help you achieve your goals much faster. Read these tips to motivate them and ensure they’re on the same page.

[SURVEY] Why The 2020 MarCom Survey Helps Your Marketing Efforts

Your experience in marketing and communications is an asset to the MarCom landscape worldwide. Contribute to the 2020 MarCom Survey today, and get informed about your niche industry tomorrow.

[AWARDS] 10 Reasons to Enter the Brilliance Awards

The Brilliance Awards elevates the efforts of every independent school marketer who competes. Why? The reasons are endless. Enter your school today.

Where’s the Problem? Your Budget or Your Marketing Plan?

The ultimate guide for school marketers looking to revise their marketing plan on a more efficient budget.

[AWARDS] Why We Created the Brilliance Awards (Hint: You)

The Brilliance Awards is an annual awards competition highlighting the efforts of private school marketers around the world. Here’s where it started.

[PODCAST] Private School Faculty as Marketers

You might feel exhausted as the sole marketer for your independent school. But you don’t have to be. Your school faculty can be your fellow marketers.