[GUIDE] The Ultimate Guide to Podcast Audio

Considering the recent move by Google to include podcasts in its search engine’s search results, content developers, SEO specialists and marketers, are still trying to understand how they can take advantage of the change. 

SchoolHouse Summary: To help them explore this new shift, Matthew Brown sheds light on the history of podcasts, their common and key issue (discoverability) and what Google has been doing to fix the problem. While reading this article, you will discover how Google now surfaces podcasts into search results. Brown shares a list of six characteristics that are highly likely to affect the performance of a podcast.   

Podcasts are a great thing for schools to produce. If your school is thinking about adding a podcast to its marketing and communications efforts, this article can be a source of great information to help you plan your series. Click on the link below for detailed guidance to podcast audio from an expert.

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