With its impressive return on investment (ROI), why overlook email marketing as a strategy? Read on to learn how to craft emails for each stage of the Buyer’s Journey.
SchoolHouse Summary: There are four stages in a marketing funnel. In this article, writer Mark Quadros explains what the buyer expects in each stage and shows you examples of emails crafted to address that need.
Stage 1 is awareness. At this stage, buyers want to know how they can benefit from the content or offer in your emails and why they should stay subscribed to them.
Then comes consideration. It is your chance to give potential customers the encouragement they need by giving them a glimpse of your product or school. Stage 3, decision, is where you start offering more: proposals, estimates or free trials. Finally, advocacy is where you work on your customer retention rate. Ask for reviews, send out surveys. Although this article is written to a corporate audience, there are a lot of things that schools can apply to their marketing and communications efforts through email.
To read the examples of each stage’s email, click the link to the full article below.
Click here to read the full article.
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