Just like viral marketing, grassroots marketing aims at creating highly shareable content for an audience. However, the latter targets a smaller and more specific audience, thus more cost-effective.
SchoolHouse Summary: Considering schools are also businesses, they have to focus on cost efficiency while maintaining optimum key activity performance. As such, grassroots marketing can be an integral part of a successful school marketing campaign.
Because a grassroots campaign aims at triggering a small audience to act (share), it requires a unique approach. In this article, Rebecca Riserbato explains the eight steps that one should follow to create a grassroots campaign that will prompt the targeted small number of people to share the released content widely.
The article also features three popular and highly successful grassroots marketing campaign examples that a serious marketer can borrow a leaf from. Schools can draw inspiration from such campaigns to run successful grassroots marketing campaigns. Click on the link below to read more about running a highly fruitful grassroots campaign.
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