Learning from Popular Television: 5 Key Story Structure Elements

Storytelling is a way of communication that dates back to our original ability to speak. Stories helped us survive the prehistoric world. What can we learn for marketing from the world’s popular storytellers?

SchoolHouse Summary: Popular TV has excelled in crafting narrative-driven content. We’ve all binge-watched shows for hours on end. So what can we learn from them as independent school marketers? Wistia discusses the main elements of story and how to develop a structure based on popular TV. These strategies of storytelling can help create binge-worthy content that delights viewers. While the shows they dissect are part of different styles and genres, their story structure is quite consistent. Use these Hollywood story elements to develop captivating stories in your videos. 

Click here to read the original article on Wistia.