[PODCAST] Head of School as Marketer-in-Chief

InspirED
Leadership, MarCom Team

Seasoned expert in independent school leadership Tom Olverson accounts for school success in marketing. Influence leadership and your value will abound.

Tom Olverson shares a wealth of school marketing experience in independent school leadership. From being Vice-president of the Hawaii Association of Independent Schools, to President of the Independent School League, he is now a consultant for Resource Group 175, a firm dedicated to cultivating and supporting leadership for independent and international schools.

SchoolHouse Summary: School leadership comes with asking the hard questions. In this InspirED Sparkcast episode, Tom Olverson actively urges schools to be honest with themselves, their consultant, and their community before beginning to solve any problem. He cares about creating real change and developing school brands where parents can experience the value of your school. Showing, not simply telling; being clear about your school identity and marketing focus; and understanding marketing, branding and positioning, all are critical for any school marketer on a mission to powerfully impact the right people.

Click below to listen to this podcast on the InspirED website:

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

Need videos for your school?

Why recruiting marketers is different to recruiting teachers

<img width="800" height="566" src="https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers.jpg" class="attachment-large size-large" alt="Why recruiting marketers is different to recruiting teachers" srcset="https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers-300x212.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers-768x543.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers-500x354.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers-50x35.jpg 50w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers-100x71.jpg 100w" sizes="(max-width: 800px) 100vw, 800px" />

Article

Why recruiting marketers is different to recruiting teachers

Part of my personal expertise is to comment on and broadly describe the trends associated with the employment market in Australia. Having been in people strategy, talent management and executive search for more than 25 years, I cannot think of a more turbulent employment market than that faced by both employers and employees as a result of the COVID-19 pandemic.

Imageseven MarCom Team

SCHOOL REPUTATIONS ARE IN THE SPOTLIGHT – HOW DO YOU MANAGE YOURS?

<img width="800" height="481" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/SCHOOL-REPUTATIONS-ARE-IN-THE-SPOTLIGHT-–-HOW-DO-YOU-MANAGE-YOURS.jpg" class="attachment-large size-large" alt="SCHOOL REPUTATIONS ARE IN THE SPOTLIGHT – HOW DO YOU MANAGE YOURS?" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/SCHOOL-REPUTATIONS-ARE-IN-THE-SPOTLIGHT-–-HOW-DO-YOU-MANAGE-YOURS.jpg 1000w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/SCHOOL-REPUTATIONS-ARE-IN-THE-SPOTLIGHT-–-HOW-DO-YOU-MANAGE-YOURS-300x180.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/SCHOOL-REPUTATIONS-ARE-IN-THE-SPOTLIGHT-–-HOW-DO-YOU-MANAGE-YOURS-768x462.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/SCHOOL-REPUTATIONS-ARE-IN-THE-SPOTLIGHT-–-HOW-DO-YOU-MANAGE-YOURS-500x301.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" />

Article

SCHOOL REPUTATIONS ARE IN THE SPOTLIGHT – HOW DO YOU MANAGE YOURS?

School reputations are constantly damaged by circulating media. Take steps to improve your school reputation with these suggestions today.

Marketing Advice For Schools Leadership MarCom Team

Improve School Fundraising Results with Stronger Teamwork

<img width="800" height="500" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Improve-School-Fundraising-Results-with-Stronger-Teamwork-1024x640.jpg" class="attachment-large size-large" alt="Improve School Fundraising Results with Stronger Teamwork" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Improve-School-Fundraising-Results-with-Stronger-Teamwork-1024x640.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Improve-School-Fundraising-Results-with-Stronger-Teamwork-300x188.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Improve-School-Fundraising-Results-with-Stronger-Teamwork-768x480.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Improve-School-Fundraising-Results-with-Stronger-Teamwork-500x313.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Improve-School-Fundraising-Results-with-Stronger-Teamwork.jpg 1080w" sizes="(max-width: 800px) 100vw, 800px" />

Article

Improve School Fundraising Results with Stronger Teamwork

Reach your alumni and improve your school fundraising strategy by allowing your marketing and fundraising teams to work closely together.

Caylor Solutions MarCom Team

SchoolHouse Academy

SchoolHouse Academy