Me

[PODCAST] How TABS Is Re-Branding Boarding Schools

  • InspirED
  • Enrollment Marketing
[PODCAST] How TABS Is Re-Branding Boarding Schools
The North American Boarding School Initiative aims to increase enrollment at boarding schools exponentially. Learn how they developed a meaningful strategy.

While boarding schools are less common in Asia, we can all learn from the strategy behind an initiative of TABS, The Association of Boarding Schools, called the North American Boarding Initiative (NABI). 

SchoolHouse Summary: TABS serves around 250 boarding schools in North America and provides professional training and research about the boarding school experience. Megan Cartier talks with Rob Norman about this initiative, with a goal to increase boarding enrollment by 10% over the next five years. Her background in operations and marketing across media, tech and finance industries inform how she’s developed NABI’s marketing goals. Megan’s experience also shapes how she has developed the strategic branding, messaging, and marketing of the initiative as well. As she positions boarding schools to increase enrollment, she considers the best ways to market to prospective students and their parents.

The questions she considers, from brand building to lead generation, as well as public perception, are critical to ask when developing a marketing strategy for any type of school. All independent schools can learn from the NABI, and apply the skills of communicating the value of the school to their marketing strategy today.

Click below to listen to this podcast on the InspirED website: 

SparkcastLogo PNG

 

InspirED

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/
Articles
InspirED

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/
Articles

Need videos for your school?

EXPLORE The SchoolHouse Agency
2022 Update: 5 Tips for Enrollment Marketing SEO
Article

2022 Update: 5 Tips for Enrollment Marketing SEO

Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015.

Caylor Solutions Enrollment Marketing SEO
10 Tips for More Inquiries
Article

10 Tips for More Inquiries

Gauge the success of your marketing efforts with the amount of inquiries gotten. Get the most out of your website and digital marketing with these 10 tips.

International Admissions Bulletin Enrollment Marketing
Facing Rejection - The Power of No
Article

Facing Rejection – The Power of No

Rejection from prospective parents is almost inevitable. Don’t let it discourage you. Instead, use this time to re-analyse your marketing strategies.

International Admissions Bulletin Enrollment Marketing

SchoolHouse Academy

ACADEMY HOME

SchoolHouse Academy

ACADEMY HOME
PrevIt’s Time to Measure Your School’s Net Promoter Score
[WEBINAR] Live Show with the Portsmouth Christian Academy TeamNext
Prev
Next
SchoolHouse Agency
Me

Contact Us

Contact Us

The SchoolHouse Agency

Teacher’s Estate

Singapore 787734

+65-96228762

alex@schoolhouse.agency

SchoolHouse Agency
  • Home
  • About
  • Solutions
  • Case Studies
  • Academy
Menu
  • Home
  • About
  • Solutions
  • Case Studies
  • Academy