[PODCAST] How to Hack the Hook and Get Viewers Watching

Engage Video Marketing
Video Marketing

What makes a video worth watching till the end? Learn how to master 'hooking' your audience to increase watch time on your videos and ads.

In this episode of the Engage Video Marketing Podcast I’ll be sharing tips on how to capture the attention of your audience in your video strategy and encourage higher viewer retention across your video.

In this episode we cover:

Why your audience doesn’t want to watch your video.
The power of using intrigue in your content.
Why human faces play an important part of the ‘hook’ your video content.
The use of story cues in hacking the hook in your videos.
The use of leading structure in your video storyline.

Listen to the podcast below:

Click here to listen to the podcast on the Engage Video Marketing website.

<img alt="Engage Video Marketing" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/engage-avatar-300x300.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/engage-avatar-300x300.jpeg" alt="Engage Video Marketing">

Engage Video Marketing

Engage Video Marketing was founded by Ben Amos in 2015. Ben has over 15 years experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Website: http://engagevideomarketing.com/

Articles

<img alt="Engage Video Marketing" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/engage-avatar-300x300.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/engage-avatar-300x300.jpeg" alt="Engage Video Marketing">

Engage Video Marketing

Engage Video Marketing was founded by Ben Amos in 2015. Ben has over 15 years experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Website: http://engagevideomarketing.com/

Articles

[TOOLS] Wistia 101: Wistia in Action and Video Marketing Tips

<img width="800" height="450" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/TOOLS-Wistia-101-Wistia-in-Action-and-Video-Marketing-Tips-1024x576.jpg" class="attachment-large size-large" alt="[TOOLS] Wistia 101: Wistia in Action and Video Marketing Tips" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/TOOLS-Wistia-101-Wistia-in-Action-and-Video-Marketing-Tips-1024x576.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/TOOLS-Wistia-101-Wistia-in-Action-and-Video-Marketing-Tips-300x169.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/TOOLS-Wistia-101-Wistia-in-Action-and-Video-Marketing-Tips-768x432.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/TOOLS-Wistia-101-Wistia-in-Action-and-Video-Marketing-Tips-1536x864.jpg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/TOOLS-Wistia-101-Wistia-in-Action-and-Video-Marketing-Tips-500x281.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/TOOLS-Wistia-101-Wistia-in-Action-and-Video-Marketing-Tips.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" />

Tool

[TOOLS] Wistia 101: Wistia in Action and Video Marketing Tips

Wistia is the leading software platform in video marketing, and is a great tool for school marketing. Learn the fundamentals of how to use the software and optimize your video marketing strategy.

Wistia Video Marketing

Video Marketing: Education Marketing Videos I Like

<img width="800" height="500" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Video-Marketing-Education-Marketing-Videos-I-Like-1024x640.jpg" class="attachment-large size-large" alt="Video Marketing: Education Marketing Videos I Like" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Video-Marketing-Education-Marketing-Videos-I-Like-1024x640.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Video-Marketing-Education-Marketing-Videos-I-Like-300x188.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Video-Marketing-Education-Marketing-Videos-I-Like-768x480.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Video-Marketing-Education-Marketing-Videos-I-Like-500x313.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Video-Marketing-Education-Marketing-Videos-I-Like.jpg 1080w" sizes="(max-width: 800px) 100vw, 800px" />

Article

Video Marketing: Education Marketing Videos I Like

Video marketing is a powerful tools for education marketers to convey school personality and brand awareness. Here are some examples to learn from.

Caylor Solutions Video Marketing

Crafting A Social Video Strategy

<img width="800" height="370" src="https://www.schoolhouse.agency/wp-content/uploads/2020/12/Crafting-a-Social-Video-Strategy-1024x474.jpg" class="attachment-large size-large" alt="Crafting A Social Video Strategy" srcset="https://www.schoolhouse.agency/wp-content/uploads/2020/12/Crafting-a-Social-Video-Strategy-1024x474.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2020/12/Crafting-a-Social-Video-Strategy-300x139.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2020/12/Crafting-a-Social-Video-Strategy-768x355.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2020/12/Crafting-a-Social-Video-Strategy-500x231.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2020/12/Crafting-a-Social-Video-Strategy-50x23.jpg 50w, https://www.schoolhouse.agency/wp-content/uploads/2020/12/Crafting-a-Social-Video-Strategy.jpg 1360w" sizes="(max-width: 800px) 100vw, 800px" />

Guide

Crafting a Social Video Strategy

What goes into crafting a Social Video Strategy for your school or business? We find out more.

Wistia Video Marketing

SchoolHouse Academy

SchoolHouse Academy