[PODCAST] Independent School Director of MarCom: Hiring and Being Hired

InspirED
MarCom Team

The position of Director of Marketing and Communications has evolved. What challenges do professionals face in Marketing Communications?

The position of Director of Marketing and Communications has evolved rapidly over the past decade. What challenges do professionals face in Marketing Communications?

SchoolHouse Summary: In this InspirED Sparkcast episode, Liza Fisher Norman talks all things Marketing Communications with Jane Armstrong, who’s now the Managing Partner of Independent Thinking, an executive search firm in Boston. Her independent school career journey started in alumni and development, then as a Dean of Students, a trustee, and now she is also a parent of five independent school graduates. Jane discusses the position of independent school Director of Marketing Communications from both the recruitment and candidate perspectives. You’ll learn about what independent schools are looking for in new hires and how to approach the interview process as a candidate.

Click below to listen to this podcast on the InspirED website:

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InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

WHAT I’VE LEARNED ABOUT MARKETING FROM TRAINING 25 SCHOOLS

<img width="800" height="534" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-1024x683.jpg" class="attachment-large size-large" alt="WHAT I’VE LEARNED ABOUT MARKETING FROM TRAINING 25 SCHOOLS" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-1024x683.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-300x200.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-768x512.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-1536x1024.jpg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-2048x1365.jpg 2048w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-500x333.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" />

Article

WHAT I’VE LEARNED ABOUT MARKETING FROM TRAINING 25 SCHOOLS

Simon Hepburn of Marketing Advice for Schools shares insight into recent trends and key strategies to implement in your school’s marketing strategy.

Marketing Advice For Schools MarCom Team

[AWARDS] Why We Created The Brilliance Awards (Hint: You)

<img width="800" height="534" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You-1024x683.jpeg" class="attachment-large size-large" alt="[AWARDS] Why We Created The Brilliance Awards (Hint: You)" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You-1024x683.jpeg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You-300x200.jpeg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You-768x512.jpeg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You-1536x1024.jpeg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You-500x333.jpeg 500w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You.jpeg 1800w" sizes="(max-width: 800px) 100vw, 800px" />

Award

[AWARDS] Why We Created the Brilliance Awards (Hint: You)

The Brilliance Awards is an annual awards competition highlighting the efforts of private school marketers around the world. Here’s where it started.

InspirED MarCom Team

[PODCAST] SBfm19 – Project Management for Schools with Risa Engel

<img width="800" height="295" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-1024x377.png" class="attachment-large size-large" alt="[PODCAST] SBfm19 – Project Management for Schools with Risa Engel" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-1024x377.png 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-300x110.png 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-768x283.png 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-1536x565.png 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-2048x754.png 2048w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SBfm19-–-Project-Management-for-Schools-with-Risa-Engel-500x184.png 500w" sizes="(max-width: 800px) 100vw, 800px" />

Tool

[PODCAST] SBfm19 – Project Management for Schools with Risa Engel

Set your organization up for success with these project management skills shared by Director of Communications at the Stuart Country Day School.

SchneiderB Media MarCom Team

SchoolHouse Academy

SchoolHouse Academy