Me

[PODCAST] Video Strategy And Personal Branding

  • Engage Video Marketing
  • Video Marketing
[Podcast] Video Strategy And Personal Branding
Video is at the main marketing strategy for school marketers these days. Why is video so important? Find out more by listening to expert Rich Cardona.

In this episode of the podcast, we will talk about the power of video and video strategy in building a personal brand around your business with my guest, Rich Cardona.

SchoolHouse Summary: Building a brand is one of the first steps International Schools should take to market themselves. Video marketing should be a key component of that plan.  In this podcast, we learn how video can be used for personal branding.  What key take aways can you apply to your school branding?  

Rich Cardona is a first generation American and retired Marine Corps attack helicopter pilot. After getting a Masters in Business Administration out of fear he wouldn’t be marketable, he ventured into the traditional workplace and landed a job with retail conglomerate, Amazon. While he admits the company is the tip of the spear, his experience in fulfilment was unfulfilling.

He quit, moved into his in-laws basement and searched for which of curiosities could potentially lead to a business of his own. After spending time with and documenting Claude Silver, Vayner Media’s Chief Heart Officer, he realized that there was a need for executives like her to become more visible.

Rich Cardona Media was born. Rich’s team helps executives and entrepreneurs become more visible by using video to create long term content and social media consulting. 

Rich has worked with:

  • numerous Senators and Congressmen
  • non profit organizations like Bunker Labs and Warrior Rising
  • Large organizations like Sonic Healthcare, VaynerMedia, the Minnesota Vikings, and more

In this episode we cover:

  • A short background on Rich Cardona and what he does.
  • Why video is so important for business today.
  • The importance of personal brand in business today.
  • What role does video play in this idea.
  • Tips to help people take the right action with video for their brand.
  • Case studies
  • What’s next for video.

Links mentioned in the show:

  • Rich’s LinkedIn 
  • Rich’s Instagram
  • Richcardonamedia.com

Listen to the podcast below:


Click here to listen to the podcast on the Engage Video Marketing website.

Engage Video Marketing

Engage Video Marketing

Engage Video Marketing was founded by Ben Amos in 2015. Ben has over 15 years experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Website: http://engagevideomarketing.com/
Articles
Engage Video Marketing

Engage Video Marketing

Engage Video Marketing was founded by Ben Amos in 2015. Ben has over 15 years experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Website: http://engagevideomarketing.com/
Articles
[Tools] Facebook Video Ads: 26 Practices For Driving Conversions
Tool

[TOOLS] Facebook Video Ads: 26 Practices For Driving Conversions

Get the word out effectively with a short and concise Facebook video ad. These 26 practices encourage high conversions towards your school website.

Databox Advertising Social Media Marketing Video Marketing
[TOOLS] Wistia 101: Wistia in Action and Video Marketing Tips
Tool

[TOOLS] Wistia 101: Wistia in Action and Video Marketing Tips

Wistia is the leading software platform in video marketing, and is a great tool for school marketing. Learn the fundamentals of how to use the software and optimize your video marketing strategy.

Wistia Video Marketing
Which Types Of Live Video Are People Actually Watching?
Article

Which Types of Live Video Are People Actually Watching?

There is a huge audience that prefers streaming live video content. Don’t miss out on marketing your school with these 3 popular types of live video.

HubSpot Video Marketing

SchoolHouse Academy

ACADEMY HOME

SchoolHouse Academy

ACADEMY HOME
PrevHow to Increase Your Video Watch Time Using Open Loops
9 SEO Tips For Video Content MarketingNext
Prev
Next
SchoolHouse Agency
Me

Contact Us

Contact Us

The SchoolHouse Agency

Teacher’s Estate

Singapore 787734

+65-96228762

alex@schoolhouse.agency

SchoolHouse Agency
  • Home
  • About
  • Solutions
  • Case Studies
  • The Lab
  • Academy
Menu
  • Home
  • About
  • Solutions
  • Case Studies
  • The Lab
  • Academy