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[PODCAST] Why Marketers Fear Video

  • Imageseven
  • Video Marketing
[PODCAST] Effective Event Marketing
Do school marketers fear video? Brad Entwistle and Andrew Sculthorpe discuss why marketers fear video.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

  • The Contently Content Maturity Model
  • why marketers fear video
  • how persuasive the word ‘because’ is
  • some very effective Facebook marketing from the AFL
  • why Google didn’t show up to a US Senate hearing.

Show notes

Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: some very effective Facebook marketing from the AFL. The rants and raves segment asks why Google didn’t show up to a US Senate hearing.

Episode links

  • The Contently Content Maturity Model
  • Why marketers suck at video — and how to fix it
  • The most persuasive word in the dictionary
  • The power of the word ‘because’ – a 1978 study by Harvard professor Ellen Langer
  • Targeting, chatbots and personalisation – how the AFL broke records on Facebook
  • Google bosses expected to snub Senate
  • imageseven Interview with Dr Robert Cialdini

Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au

Previous podcast episodes
To read the show notes and listen to all our podcasts: click here

Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here


Click here to listen to this podcast on imageseven website. 

Imageseven

Imageseven

Imageseven is a communications and marketing firm for schools based in Perth and Sydney, Australia working with clients across the globe. Since 1990, the imageseven team has been on a mission to amplify the impact of schools by working directly with school Heads, tailoring solutions to maximize their communication and marketing effectiveness. Website: https://www.imageseven.com.au/
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Imageseven

Imageseven

Imageseven is a communications and marketing firm for schools based in Perth and Sydney, Australia working with clients across the globe. Since 1990, the imageseven team has been on a mission to amplify the impact of schools by working directly with school Heads, tailoring solutions to maximize their communication and marketing effectiveness. Website: https://www.imageseven.com.au/
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