Marketing for your school can sometimes feel like running after the wind, whether it be in alumni relations, admissions, or even your internal community. If we are not working from a well thought out plan, the results can be inconsistent.
SchoolHouse Summary: In the age of digital marketing, brands tend to use ads to attract people. But people are less likely to support brands when being interrupted with digital ads. Awareness campaigns can only go so far, and you’re left with trying to build advocates while managing your school’s social media. Time is short. We get it. Is it really possible to build a school brand that parents could get behind in the long-run? To create and nurture valuable relationships between your school and your current and potential stakeholders?
We think it is possible. At least our SchoolHouse Connect tech partner Wistia does. They believe that investing in a Brand Affinity Marketing Strategy is the best way for businesses across industries (even schools!) to create true, loyal fans. As a school marketer, you might be thinking, where do I even begin? How can I share the value of my school, the education, the amazing teachers with the world? How can I get our audience to stay engaged? Look no further. There is a method to the madness. You can start with reading Wistia’s high-level overview of their four-step Brand Affinity Marketing Playbook. They expand briefly on each topic heading, and why creating binge-worthy content is yesterday’s digital ad.
Click here to read the full low-down on the Bite-Sized edition of Brand Affinity Marketing.
