Category: Content Marketing

[PODCAST] How Story Builds YouTube Engagement

There are tons of opportunities for schools who use YouTube as a storytelling tool. Refine your international school’s marketing strategy to include it!

The Art of Text: Why Copywriting is Essential to a Successful School Website

Include persuasive language to refine your international school website’s writing. Effective copywriting convinces prospects and is key for successful SEOs

Maximize Your Content’s ROI by Learning How to Refurbish Top Content

Running out of content ideas? Don’t underestimate old content. Repurpose them to improve the quality and maximise ROI.

Is Your Tagline a Marketing Crutch?

How can you speak to your audience with consistency? It’s simple: craft brand messages that you can use across multiple channels, endlessly.

10 Content Ideas for Enrollment Marketing

It can be hard to come up with new content for enrollment marketing. Fret not. Here are 10 ideas to keep your creative juices flowing.

Content Curation: 13 Valuable Facts You Need to Know

Needing to keep up with publishing deadlines or just looking to diversify your content stream? Content curation is more valuable than school marketers realise.

How to Generate An Endless Stream of Ideas For International School Marketing

Maintain consistent creativity with your school’s brand. Use your brand and its messaging to inspire your ideas about how to market your school today.

Learning from Popular Television: 5 Key Story Structure Elements

Learn how to use story elements and story structure to connect with your audience, and craft great stories for your video marketing efforts.

7 WAYS TO MARKET MATHS (OR ANY OTHER SUBJECT)

Engage your school’s audience by developing a marketing strategy when it comes to student work and promoting the courses offered at your school.

[TOOLS] 7 Ways to Get Your School Blog Ranked High in Google

Posting blog content may be easy as a first step. Use these tools to improve your SEO, organic traffic to your website, and credibility as a resource.

Audience-Centric Enrollment Marketing

Your target audience finds you rather than stumbling on your organization out there. Strategically reach your audience with audience-centric marketing.

[eBook] Writing for the Web: 7 Secrets to Content Marketing Success

Efficiently market content for your international school by optimizing words on your pages. Sharpen your web writing skills with these 7 secrets!