Category: Video Marketing

[TOOLS] Wistia: Empower your school’s Video Marketing

Wistia’s latest features help school marketers improve their marketing. Use Wistia to set marketing goals that align with your school’s goals.

Why Your School Brand Needs Video

Video is integral to improving school brand awareness. Video builds an emotional to your audience quickly and conveys the personality of your school.

[TOOLS] Why a Wistia Channel Is like Netflix for Your Branded Video Content

Your online video marketing experience may be nowhere near to binge-worthy Netflix series like Friends. But it can be, with Wistia Channels. Here’s why.

How to Get Your School Staff Comfortable in Front of a Camera

When shooting video for your school marketing strategy, make sure your staff are as comfortable as they can in front of the camera with these strategies.

How to Start Generating Leads with Video

After you’ve created videos for your school marketing content, connect your audience to their next step. Learn how to generate leads with Wistia.

Wistia vs. YouTube: What’s the Difference?

When considering video hosting platforms, you might come across both Wistia and YouTube. But these platforms come with different strategies.

Using Video in Your Marketing Automation

Have you been making videos for your school but are struggling to stay on schedule and in line with your goals? Automating your videos is your answer.

[TOOLS] Wistia 101: Wistia in Action and Video Marketing Tips

Wistia is the leading software platform in video marketing, and is a great tool for school marketing. Learn the fundamentals of how to use the software and optimize your video marketing strategy.

Are Short-Form or Long-Form Videos Better for School Marketing?

In the digital age, everyone has a shorter attention span. Learn about the pros and cons of creating short-form and long-form videos for your international school.

How to Create a Successful School Video Marketing Strategy for 2019-2020

Start making videos for your school with a video marketing strategy. Learn how to create a memorable experience to engage your audience with these steps.

Facebook Watch vs. YouTube: Which IS BETTER for School Video Marketing?

How can you maximize engagement on Facebook and Youtube? Use these channels differently and create content according to how your audience uses them.

How to Write a Script for Your School Marketing Videos

Video for school marketing achieves more inquiries, is flexible, and shows the personality of your school’s brand. Begin with writing a script.