[PODCAST] Why Marketers Fear Video

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

• The Contently Content Maturity Model
• why marketers fear video
• how persuasive the word ‘because’ is
• some very effective Facebook marketing from the AFL
• why Google didn’t show up to a US Senate hearing.

Show notes

Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: some very effective Facebook marketing from the AFL. The rants and raves segment asks why Google didn’t show up to a US Senate hearing.

Episode links

• The Contently Content Maturity Model
• Why marketers suck at video — and how to fix it
• The most persuasive word in the dictionary
• The power of the word ‘because’ – a 1978 study by Harvard professor Ellen Langer
• Targeting, chatbots and personalisation – how the AFL broke records on Facebook
• Google bosses expected to snub Senate
• imageseven Interview with Dr Robert Cialdini

Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au

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