Why Your School Brand Needs Video
Video is integral to improving school brand awareness. Video builds an emotional to your audience quickly and conveys the personality of your school.
How to Use Twitter to Increase Student Enrollment
If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment.
17 Promotion Tactics to Include in Your Social Media Strategy
Gaining readership, following, or an audience for your content is a skill. Invest in promotion tactics and maximize your school following now.
WHAT I’VE LEARNED ABOUT MARKETING FROM TRAINING 25 SCHOOLS
Simon Hepburn of Marketing Advice for Schools shares insight into recent trends and key strategies to implement in your school’s marketing strategy.
How to Get Your School Staff Comfortable in Front of a Camera
When shooting video for your school marketing strategy, make sure your staff are as comfortable as they can in front of the camera with these strategies.
Creating Your School’s Facebook Live Show in Six Steps
Ever thought about using Facebook Live in your marketing strategy? Exponentially increase your school’s online exposure and engagement in just six steps!
From Word of Mouth to the Web
Struggling to move beyond word of mouth? Develop a strategic approach to word of mouth with an inbound marketing strategy and expand your school’s reach.
Learning from Popular Television: 5 Key Story Structure Elements
Learn how to use story elements and story structure to connect with your audience, and craft great stories for your video marketing efforts.
It’s Time to Measure Your School’s Net Promoter Score
Word of mouth is the best way for parents to learn about your school. Assess how your net promoter score works with your overall marketing strategy now.
How to Start Generating Leads with Video
After you’ve created videos for your school marketing content, connect your audience to their next step. Learn how to generate leads with Wistia.
Wistia vs. YouTube: What’s the Difference?
When considering video hosting platforms, you might come across both Wistia and YouTube. But these platforms come with different strategies.
The Key to Social Media Success: Marketing Like a Media Company
Media companies use digital marketing strategies that engage and deliver value to their audiences. What can school marketers learn from them?
