Videos for admissions come in many forms and need to be thought through very carefully to be effective for the long term. Who is our audience – prospective parents or prospective students? Who do they want to hear from – teachers, students, parents, or the Head of School? What message is most effective coming from each presenter?
When we first started creating videos for international schools, we got the same request from everyone – “We need an overall video that tells a viewer everything about our school.” For most schools, those days are long gone. These days, viewers want to see short videos on a specific topic that are bite sized and straight to the point. They want to form their own opinion of your school by watching a series of videos from different perspectives.
Get comfortable, break out the popcorn, and join us for a tour of some of the different kinds of videos we have produced for admissions. And between bites of popcorn, notice how the perspective of the presenter – the voice – puts the message into a particular context suited for a particular audience.