![[Podcast] Investing In School Marketing For The Long Term](https://www.schoolhouse.agency/wp-content/uploads/elementor/thumbs/PODCAST-Investing-in-School-Marketing-for-the-Long-Term-pdvawy7nxh17vbz26gws5fs7w0zd2smw7900tr3fgg.png "PODCAST-Investing-in-School-Marketing-for-the-Long-Term")
When you hear the story of Brad Rogers, Headmaster of The Gow School, how his decision to really focus on school marketing reaped long-term benefits in return, we think you’ll be as inspired as we are.
SchoolHouse Summary: In an InspirED Sparkcast with Rob Norman, Brad Rogers persisted in committing Gow to a long-term branding and marketing strategy. The Gow School is a school for students with dyslexia and similar language-based learning differences in South Wales, NY. He discusses how he made his decision and how this journey transformed their own marketing and communications. Their decision to appoint a Director of Marketing led to some notable changes throughout the community. Branding led the school community to become a “steward of the brand” and have “institutional ownership.”
Click below to listen to this podcast on the InspirED website:
![[Podcast] Smj Podcast Introduction](https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SMJ-Podcast-Introduction.png)
