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How Facebook Ads Have Evolved [+What This Means for Marketers]

  • HubSpot
  • Advertising, Social Media Marketing
How Facebook Ads Have Evolved [+What This Means For Marketers]
The landscape of social media ads have changed and marketers are keeping up with the evolution

The landscape of social media ads have changed and marketers are keeping up with the evolution

According to a recent study from Statista, Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. There’s no social media platform more prominent or ubiquitous. No other online destination offers you more potential exposure to prospects.

A well-maintained Facebook presence is central to many — if not most — companies’ social media strategies. It’s a key factor in processes like conducting outreach, projecting legitimacy, generating interest, and driving traffic to other content and company resources. One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years.

So how exactly have Facebook Ads evolved over the years and how has this changed the game for marketers? Hubspot explores this in depth.

Click here, to read the full article.

HubSpot

HubSpot

There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. That's why we've created a platform uniting software, education, and community to help businesses grow better every day. Website: https://www.hubspot.com
Articles
HubSpot

HubSpot

There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. That's why we've created a platform uniting software, education, and community to help businesses grow better every day. Website: https://www.hubspot.com
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