The landscape of social media ads have changed and marketers are keeping up with the evolution
According to a recent study from Statista, Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. There’s no social media platform more prominent or ubiquitous. No other online destination offers you more potential exposure to prospects.
A well-maintained Facebook presence is central to many — if not most — companies’ social media strategies. It’s a key factor in processes like conducting outreach, projecting legitimacy, generating interest, and driving traffic to other content and company resources. One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years.
So how exactly have Facebook Ads evolved over the years and how has this changed the game for marketers? Hubspot explores this in depth.
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