Category: Advertising

Seven Social Media Changes for School Marketing in 2022/3

This article shares the positive and negative insights on social media changes for school marketing.

How School Marketers Can Work with Local Media to Get Coverage for Your School

Whether you’re hoping to raise awareness for your school in general or hoping to get the word out about a particular program or event, media coverage is one of the best ways to get your school noticed. But learning to interact with the press can be challenging; too often, schools find themselves reacting to news […]

How to Schedule A Photo Shoot to Maximize Your Investment [Podcast]

In this podcast, Micheal discusses how to schedule a photo shoot for your school to maximize your investment and shares lots of trade secrets.

How Facebook Ads Have Evolved [+What This Means for Marketers]

The landscape of social media ads have changed and marketers are keeping up with the evolution

Should Your School Invest in YouTube Ads?

How effective can investing in Youtube Ads be for your school? Article discusses if your school should invest in YouTube ads

20 Tips For Writing High-Converting Facebook Ad Copy

Looking for tips on writing Facebook ads that actually convert into leads? Get ahead of the crowd by following these 20 tips.

[PODCAST] Creating the Perfect Ad for YouTube

Create effective YouTube ads for your school. Learn what works best to engage prospective students with your international school’s video content.

I’ve Run a Paid Advertising Campaign, What Now?

Paid advertising campaigns are usually hit or miss. What are the next steps regardless of the outcome? Analyse your campaign results with this blog’s guide

Spotlight on Paid Social Media for Schools

Social media platforms are used by schools, but this article puts a spotlight on Paid social media for school marketing.

[PODCAST] Facebook and Instagram Video Ads: What’s Working Right Now

Be up to date on what works for Facebook and Instagram video ads in 2020. Learn the many ways they can be utilised to market your international school.

[PODCAST] How Students Perceive Social Media Ads in the COVID-19 Era and Beyond

How do you approach social media marketing for enrollment in these uncertain times? Listen to the perspectives of students in the age of COVID-19.

Facebook Ad Formats: Which Are Best?

Most school marketers use Facebook ads in their marketing campaigns. Which formats are best to drive traffic to your school website? Find out more here.