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[PODCAST] Facebook and Instagram Video Ads: What’s Working Right Now

  • Engage Video Marketing
  • Advertising, Video Marketing
[Podcast] Facebook And Instagram Video Ads: What’S Working Right Now
Be up to date on what works for Facebook and Instagram video ads in 2020. Learn the many ways they can be utilised to market your international school.

In this episode of the podcast, we’re going to dive deep into what’s working right now for Facebook and Instagram video ads in 2020 with Andrew Hubbard.

SchoolHouse Summary: Marketing international schools largely revolves around adapting to the new trends of marketing and engagement, often driven by the effectiveness of videos. This podcast dives into the effectiveness of using video ads on Facebook and Instagram. 

Andrew is the founder of Hubbard Digital, a Canberra based digital marketing agency with a focus on Facebook and Instagram advertising for online businesses. He is also an international speaker, and provides education and training for companies to help them upskill their teams on Facebook & Instagram advertising.  

In this episode we cover:

  • A short background on Andrew Hubbard and what he does.
  • The state of play for video in FB/IG ads now in 2020 – how marketers should be thinking about the opportunity.
  • What type of ads work best.
  • Does production quality factor in a video ads effectiveness?
  • What makes motion an impactful thing when it comes to videos.
  • Ways that video marketers could consider using paid placement that might be underutilised or not often heard of.
  • How the ads platform adapting or changing over the coming year or two. 

Links mentioned in the show:

  • Andrew’s website
  • Andrew’s Instagram – @andrewnhubbard 
  • Andrew’s YouTube

Listen to the podcast below:

Click here to listen to the podcast on the Engage Video Marketing website.

Engage Video Marketing

Engage Video Marketing

Engage Video Marketing was founded by Ben Amos in 2015. Ben has over 15 years experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Website: http://engagevideomarketing.com/
Articles
Engage Video Marketing

Engage Video Marketing

Engage Video Marketing was founded by Ben Amos in 2015. Ben has over 15 years experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Website: http://engagevideomarketing.com/
Articles
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[PODCAST] How to Hack the Hook and Get Viewers Watching

What makes a video worth watching till the end? Learn how to master ‘hooking’ your audience to increase watch time on your videos and ads.

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[Podcast] How To Make Effective Videos In An Age Of Social Distancing
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[PODCAST] How to Make Effective Videos in an Age of Social Distancing

Discover video production in the age of social distancing. Ben’s suggestions help you get around current limitations of video production at your school.

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